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With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition.  The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns.

The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.

I provide insights and Google Ads tools you can use for your eCommerce business.  This includes:

  • Building a strategic campaign structure to make the most of the Google Ads console
  • Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low
  • Setting up Search Campaigns to best target category traffic
  • Implementing dynamic ad customisers to create hyper-relevant ads for searchers
  • Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.
  • Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns

We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.

What you’ll learn

  • Run Google Ads campaigns for eCommerce sites like a pro!

Requirements

  • Some familiarity with Google Ads is assumed

Course Curriculum

Ecommerce for AdWords Campaigns
1. Introduction 00:01:00
2. Ecommerce Campaign Structure 00:07:00
3. Dynamic Search Ads 00:02:00
4. Search Campaigns 00:02:00
5. Ad Customisers 00:01:00
6. Google Shopping Campaign Structure Setup 00:03:00
7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00
8. 404 Error Checking Scrip 00:07:00
Ecommerce & Enhanced - Ecommerce tracking for Google Analytics
9. Background to ecommerce tracking reports 00:03:00
10. Setup for ecommerce tracking 00:04:00
11. Ecommerce Reports Review in Google Analytics 00:07:00
Product Feeds for AdWords
12. The Future of Google Shopping 00:03:00
13. Background to Product Feeds 00:08:00
14. Google Merchant Centre Walk-through 00:06:00
15. Feed Policy & Troubleshooting Issues 00:03:00
16. Optimising Feed Quality 00:07:00
17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00

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TAKE THIS COURSE
  • £315.00 £18.00
  • UNLIMITED ACCESS
  • Course Certificate
  • Number of Units17
  • Number of Quizzes0
  • 1 hour, 13 minutes
  • CPD Accredited
  • Gift this course

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