With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns.
The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.
I provide insights and Google Ads tools you can use for your eCommerce business. This includes:
- Building a strategic campaign structure to make the most of the Google Ads console
- Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low
- Setting up Search Campaigns to best target category traffic
- Implementing dynamic ad customisers to create hyper-relevant ads for searchers
- Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.
- Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns
We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.
What you’ll learn
- Run Google Ads campaigns for eCommerce sites like a pro!
- Some familiarity with Google Ads is assumed
|Ecommerce for AdWords Campaigns|
|2. Ecommerce Campaign Structure||00:07:00|
|3. Dynamic Search Ads||00:02:00|
|4. Search Campaigns||00:02:00|
|5. Ad Customisers||00:01:00|
|6. Google Shopping Campaign Structure Setup||00:03:00|
|7. Multi-tiered Retargeting strategies tailored for eCommerce||00:07:00|
|8. 404 Error Checking Scrip||00:07:00|
|Ecommerce & Enhanced - Ecommerce tracking for Google Analytics|
|9. Background to ecommerce tracking reports||00:03:00|
|10. Setup for ecommerce tracking||00:04:00|
|11. Ecommerce Reports Review in Google Analytics||00:07:00|
|Product Feeds for AdWords|
|12. The Future of Google Shopping||00:03:00|
|13. Background to Product Feeds||00:08:00|
|14. Google Merchant Centre Walk-through||00:06:00|
|15. Feed Policy & Troubleshooting Issues||00:03:00|
|16. Optimising Feed Quality||00:07:00|
|17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks||00:02:00|
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