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Google AdWords Beginner to Advanced Overview

Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That’s the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it.

Don’t worry if you’re new to the game. We’ll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you’re a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world.

Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That’s what you’ll learn here. We’ll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you’ll learn to track your success and tweak your campaigns to get the most out of every penny.

And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You’ll be a marketing ninja, always one step ahead of the game.

Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket!

Why You Should Choose Google AdWords Beginner to Advanced

  • Lifetime access to the course
  • No hidden fees or exam charges
  • CPD Accredited certification on successful completion
  • Full Tutor support on weekdays (Monday – Friday)
  • Efficient exam system, assessment and instant results
  • Download Printable PDF certificate immediately after completion
  • Obtain the original print copy of your certificate, dispatch the next working day for as little as £9.
  • Improve your chance of gaining professional skills and better earning potential.

Who is this Course for?

Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills.

As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds.


Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Career Path

You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas’ are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume.

Course Curriculum

Google AdWords Beginner to Advanced
01. Introduction 00:02:00
Testing to Ad Concepts
02. Introduction to Ad Concepts 00:02:00
03. Example Ad Concepts 00:04:00
04. Label Setup 00:04:00
05. Reporting on Ad Concepts 00:08:00
Google Ads Paid % Organic Interaction Report
06. Understanding the usefulness of this report 00:03:00
07. Linking Google Ads with Search Console 00:04:00
08. Excel Report Setup & Pivot 00:04:00
09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00
10. CTR Interaction between SEO & SEM 00:06:00
Geolocal Campaigns - Double Campaign Structure
11. The theory behind the double campaign 00:04:00
12. A practical example inside Google Ads 00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
13. Introduction to Drafts & Experiments 00:05:00
14. Example experiment Ideas for use 00:06:00
15. Draft & Experiment Setup 00:10:00
16. Report Analysis & explanation of symbols 00:05:00
Automate Budgeting for Multiple Ad Accounts
17. Introduction to the Google Spreadsheets template 00:02:00
18. Data Inputs 00:04:00
19. Reading the sheet output 00:06:00
AdWords Audit
20. Audit Overview 00:02:00
21. Auditing the Account Structure 00:08:00
22. Campaign Settings 00:04:00
23. Auditing on the AdGroup Level 00:10:00
24. Other Things to look for in an Audit 00:08:00
Remarketing Strategy & Implementation
25. Why Remarketing Works 00:03:00
26. GDN Remarketing 00:06:00
27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00
28. Customer Match (Email Retargeting) 00:01:00
29. Dynamic Remarketing 00:04:00
30. Lookalike Audiences 00:02:00
31. GDN Banner Sizes & Other Things to Consider 00:03:00
32. Audience List Sharing 00:14:00
33. Remarketing with Events 00:06:00
Artificial Intelligence & Machine Learning
34. What is AI & ML 00:06:00
35. Auto Rotate for Budgets & Ads 00:03:00
36. Dynamic Search Ads 00:03:00
37. Smart Bidding Strategies 00:07:00
38. Lookalike Audiences 00:02:00
39. Data Driven Attribution Models 00:03:00
Dynamic Ad Customisers
40. Introduction to Ad Customisers 00:04:00
41. Advantages & Example Uses 00:05:00
42. Setting up the Business Data Feed 00:06:00
43. Best Practice for Ads 00:03:00
Google Analytics for Google Ads
44. The Advantages of linking AdWords with GA 00:04:00
45. Linking GA & AdWords 00:02:00
46. AdWords Reports in GA 00:01:00
47. GA Conversion Tracking & Goal Setup 00:07:00
48. Remarketing Segments in GA 00:13:00
49. Attribution Models in Google Analytics 00:07:00
Using Scripts
50. Introduction to AdWords Scripts 00:04:00
51. 404 Link Checker Script 00:07:00
52. Experiment Results Script 00:07:00
53. Google Ads Audit Script 00:06:00
AdWords Editor
54. Introduction and advantages of AdWords Editor over the online interface 00:04:00
55. Example Uses for AdWords Editor 00:04:00
56.AdWords Editor – what you can’t do 00:02:00
Competitor Research Tools
57.Auction Insights displayed graphically 00:17:00
58.3rd Party Competitor Research Tools -SEMrush 00:16:00
Landing Page Software
59.Why Use Landing Page Software 00:06:00
60.Unbounce Walk-through 00:08:00
61. Tracking integration for landing pages 00:09:00
New Features
62.Ad Variations 00:06:00
63.Search Responsive Ads 00:05:00
64. Life Events Audiences 00:04:00
65. Custom Intent Audiences 00:04:00


This course is for anyone who's interested in this topic and wants to learn more about it. This course will also help you gain potential professional skills.

No prior qualifications are needed to take this course.

You can study this course from wherever and whenever you want. You can study at your own pace and from any device. Just log in to your account from any device and start learning!

Yes, there is a test at the end of the course. Once you’ve completed all the modules of the course, you will have to give a multiple-choice test. The questions will be based on the topics of the modules you studied. And of course, you can take the test at any time, from any device and from anywhere you want.

Don’t worry if you fail the test, you can retake it as many times as you want.

You don’t have to wait a minute after your payment has been received, you can begin immediately. You will create your login details during the checkout process and we will also send you an email confirming your login details.

We make the payment process easy for you. You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. We use the latest SSL encryption for all transactions, so your order is safe and secure.

After you complete the course, you’ll immediately receive a free printable PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! You may have to wait for 3 to 9 days to get the hard copy certificate.

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