Course Description
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Basics of Marketing
00:46:00
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The Marketing Process
00:49:00
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Strategic Marketing
01:11:00
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Marketing Environment
00:29:00
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Market Segmentations
00:52:00
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Consumer Buying Behaviour
01:12:00
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Business Markets and Buying Behaviour
00:52:00
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Marketing Research
00:48:00
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Product Strategy
00:55:00
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Branding Strategy
00:39:00
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Product Life Cycle
00:33:00
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Pricing Strategy
01:15:00
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Marketing Channels
01:14:00
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Integrated Marketing Communications
01:00:00
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Advertising and Sales Promotion
01:00:00
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Personal Selling and Public Relations
01:18:00
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Direct and Digital Marketing
00:54:00
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Assignment – Marketing
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