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Marketing Course Overview

Have you ever wondered how businesses get their products noticed? Or how brands build a loyal following? The magic behind it all is marketing! This course is your key to unlocking this exciting world.

We’ll take you on a journey, from understanding the basics of marketing to crafting winning strategies. Learn how to create messages that grab attention, develop plans that boost sales, and navigate the ever-changing marketing landscape. This course equips you with the skills to connect with customers, build brands, and ultimately, help businesses thrive.

Forget confusing jargon! We’ll break down marketing concepts into easy-to-understand steps. Imagine yourself analyzing customer behavior, designing eye-catching advertising, and measuring the success of your campaigns. This course empowers you to turn marketing theory into real-world action.

Learning Outcomes

  • Gain a thorough understanding of the marketing mix (product, price, place, and promotion) and its strategic application.
  • Master the art of market segmentation and targeting, enabling you to tailor your marketing efforts to specific audiences.
  • Develop the competency to analyze consumer and business buyer behavior, anticipating needs and influencing purchasing decisions.
  • Craft effective marketing communication strategies across various channels, both traditional and digital.
  • Equip yourself with the skills to measure marketing campaign performance and optimize strategies for continuous improvement.

Why You Should Choose Marketing Course

  • Lifetime access to the course
  • No hidden fees or exam charges
  • CPD Accredited certification on successful completion
  • Full Tutor support on weekdays (Monday – Friday)
  • Efficient exam system, assessment and instant results
  • Download Printable PDF certificate immediately after completion
  • Obtain the original print copy of your certificate, dispatch the next working day for as little as £9.
  • Improve your chance of gaining professional skills and better earning potential.

Who is this Course for?

Marketing Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills.

As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds.


Our Marketing Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Career Path

You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas’ are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume.

Course Curriculum

Module 01: Basics of Marketing
Basics of Marketing 00:46:00
Module 02: The Marketing Process
The Marketing Process 00:49:00
Module 03: Strategic Marketing
Strategic Marketing 01:11:00
Module 04: Marketing Environment
Marketing Environment 00:29:00
Module 05: Market Segmentations
Market Segmentations 00:52:00
Module 06: Consumer Buying Behaviour
Consumer Buying Behaviour 01:12:00
Module 07: Business Markets and Buying Behaviour
Business Markets and Buying Behaviour 00:52:00
Module 08: Marketing Research
Marketing Research 00:48:00
Module 09: Product Strategy
Product Strategy 00:55:00
Module 10: Branding Strategy
Branding Strategy 00:39:00
Module 11: Product Life Cycle
Product Life Cycle 00:33:00
Module 12: Pricing Strategy
Pricing Strategy 01:15:00
Module 13: Marketing Channels
Marketing Channels 01:14:00
Module 14: Integrated Marketing Communications
Integrated Marketing Communications 01:00:00
Module 15: Advertising and Sales Promotion
Advertising and Sales Promotion 01:00:00
Module 16: Personal Selling and Public Relations
Personal Selling and Public Relations 01:18:00
Module 17: Direct and Digital Marketing
Direct and Digital Marketing 00:54:00
Assignment – Marketing 00:00:00


This course is for anyone who's interested in this topic and wants to learn more about it. This course will also help you gain potential professional skills.

No prior qualifications are needed to take this course.

You can study this course from wherever and whenever you want. You can study at your own pace and from any device. Just log in to your account from any device and start learning!

Yes, there is a test at the end of the course. Once you’ve completed all the modules of the course, you will have to give a multiple-choice test. The questions will be based on the topics of the modules you studied. And of course, you can take the test at any time, from any device and from anywhere you want.

Don’t worry if you fail the test, you can retake it as many times as you want.

You don’t have to wait a minute after your payment has been received, you can begin immediately. You will create your login details during the checkout process and we will also send you an email confirming your login details.

We make the payment process easy for you. You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. We use the latest SSL encryption for all transactions, so your order is safe and secure.

After you complete the course, you’ll immediately receive a free printable PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! You may have to wait for 3 to 9 days to get the hard copy certificate.

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