Course Description
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Basics of Marketing00:46:00
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The Marketing Process00:49:00
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Strategic Marketing01:11:00
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Marketing Environment00:29:00
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Market Segmentations00:52:00
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Consumer Buying Behaviour01:12:00
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Business Markets and Buying Behaviour00:52:00
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Marketing Research00:48:00
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Product Strategy00:55:00
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Branding Strategy00:39:00
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Product Life Cycle00:33:00
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Pricing Strategy01:15:00
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Marketing Channels01:14:00
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Integrated Marketing Communications01:00:00
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Advertising and Sales Promotion01:00:00
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Personal Selling and Public Relations01:18:00
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Direct and Digital Marketing00:54:00
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Assignment – Marketing
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