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Copywriting Course Level 4 Overview

Do you dream of crafting words that captivate audiences, drive action, and boost sales? The Copywriting Course Level 4 equips you with the skills to become a powerful copywriting force. Imagine turning website visitors into paying customers, crafting social media posts that go viral, and developing persuasive marketing messages that resonate with your target audience. This comprehensive program dives deep into the core principles of copywriting, empowers you to apply effective marketing tactics, and guides you through the proven processes used by successful copywriters. By the end, you’ll be equipped to write compelling copy across diverse platforms and unlock a rewarding career in the exciting world of copywriting.

Learning Outcomes:

  • Understand the core concepts of copywriting and how to apply them effectively in various contexts.
  • Learn advanced marketing tactics to write copy that sells and resonates with target audiences.
  • Explore the copywriting process, including practical tips and strategies to streamline your workflow.
  • Master the art of crafting irresistible headlines that grab readers’ attention and compel them to take action.
  • Enhance your copywriting skills through hands-on practice exercises and real-world examples.

Why You Should Choose Copywriting Course Level 4

  • Lifetime access to the course
  • No hidden fees or exam charges
  • CPD Accredited certification on successful completion
  • Full Tutor support on weekdays (Monday – Friday)
  • Efficient exam system, assessment and instant results
  • Download Printable PDF certificate immediately after completion
  • Obtain the original print copy of your certificate, dispatch the next working day for as little as £9.
  • Improve your chance of gaining professional skills and better earning potential.

Who is this Course for?

Copywriting Course Level 4 is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills.

As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds.


Our Copywriting Course Level 4 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Career Path

You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas’ are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume.

Course Curriculum

Copywriting Course Level 4
Section 1: Introduction
Unit 1: Welcome to the Copywriting Course 00:05:00
Unit 2: Course Overview 00:04:00
Section 2: Introduction to Copywriting
Unit 1: What is Copywriting 00:05:00
Unit 2: Elements of Great Copy 00:11:00
Unit 3: Traditional vs Modern Copywriting 00:04:00
Unit 4: Career Options for Copywriters 00:12:00
Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00
Unit 6: Copywriting vs Content Writing: The Difference 00:04:00
Section 3: Core Concepts of Copywriting
Unit 1: What is a Short Form Copy 00:03:00
Unit 2: What is a Long Form Copy 00:02:00
Unit 3: Types of Tones Used for Writing Copy 00:06:00
Unit 4: Which Types of Tone You Should Use 00:07:00
Unit 5: Identifying the Target Audience 00:06:00
Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00
Section 4: Marketing Tactics to Write Copy That Sells
Unit 1: The Secret to Understand Buyer’s Mindset 00:04:00
Unit 2: Never Make Your Copy Look Like an Ad 00:06:00
Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00
Unit 4: Features vs Benefits 00:04:00
Unit 5: The Shocking Truth about Buyers & Customers 00:04:00
Unit 6: So What Test 00:05:00
Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00
Unit 8: What’s in It for Me 00:04:00
Unit 9: The Secret to Sell Instantly 00:05:00
Unit 10: Leveraging the Power of Emotions 00:04:00
Section 5: The Copywriting Process: 9 Steps to Make It Easier For You
Unit 1: Steps in the Copywriting Process 00:08:00
Unit 2: Understand the Product 00:06:00
Unit 3: Performing Competitor Analysis 00:12:00
Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00
Unit 5: Writing the copy 00:01:00
Unit 6: Editing the Copy 00:02:00
Unit 7: Adding Design Elements + Media 00:07:00
Unit 8: Publish the Copy + Promotion 00:02:00
Unit 9: Checking the Conversion from Copy – Measuring Results 00:03:00
Section 6: Copywriting Formulas
Unit 1: AIDA: The 4 Step Formula 00:05:00
Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00
Unit 3: 3 STEP Formula: PAS 00:06:00
Section 7: Headlines
Unit 1: Section Introduction 00:01:00
Unit 2: Intro to Headlines 00:07:00
Unit 3: Importance of Headlines 00:03:00
Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00
Unit 5: How to Use This Formula (With Examples) 00:02:00
Unit 6: Free Tool to Create Attractive Headlines 00:03:00
Unit 7: Practice Exercise 00:01:00
Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist
Unit 1: Section Intro 00:02:00
Unit 2: Headline Hack # 1 00:01:00
Unit 3: Headline Hack # 2 00:02:00
Unit 4: Headline Hack # 3 00:02:00
Unit 5: Headline Hack # 4 00:04:00
Unit 6: Headline Hack # 5 00:02:00
Unit 7: Headline Hack # 6 00:03:00
Unit 8: Quick Recap 00:01:00
Section 9: Creating the Copy
Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist 00:04:00
Unit 2: Focus on the Customer 00:06:00
Unit 3: How to Write a Conversational Copy 00:03:00
Section 10: Hacks & Tips
Unit 1: Collect Winning Pieces 00:04:00
Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00
Unit 3: Using Customer’s Words 00:05:00
Section 11: Practice Exercises
Unit 1: Recreate Ads 00:01:00
Unit 2: Record Your Copy 00:02:00
Section 12: Conclusion
Unit 1: Conclusion 00:01:00


This course is for anyone who's interested in this topic and wants to learn more about it. This course will also help you gain potential professional skills.

No prior qualifications are needed to take this course.

You can study this course from wherever and whenever you want. You can study at your own pace and from any device. Just log in to your account from any device and start learning!

Yes, there is a test at the end of the course. Once you’ve completed all the modules of the course, you will have to give a multiple-choice test. The questions will be based on the topics of the modules you studied. And of course, you can take the test at any time, from any device and from anywhere you want.

Don’t worry if you fail the test, you can retake it as many times as you want.

You don’t have to wait a minute after your payment has been received, you can begin immediately. You will create your login details during the checkout process and we will also send you an email confirming your login details.

We make the payment process easy for you. You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. We use the latest SSL encryption for all transactions, so your order is safe and secure.

After you complete the course, you’ll immediately receive a free printable PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! You may have to wait for 3 to 9 days to get the hard copy certificate.

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