Course Description
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Unit 1: Welcome to the Copywriting Course
00:05:00 -
Unit 2: Course Overview
00:04:00
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Unit 1: What is Copywriting
00:05:00 -
Unit 2: Elements of Great Copy
00:11:00 -
Unit 3: Traditional vs Modern Copywriting
00:04:00 -
Unit 4: Career Options for Copywriters
00:12:00 -
Unit 5: Job Description and Responsibilities of a Copywriter
00:06:00 -
Unit 6: Copywriting vs Content Writing: The Difference
00:04:00
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Unit 1: What is a Short Form Copy
00:03:00 -
Unit 2: What is a Long Form Copy
00:02:00 -
Unit 3: Types of Tones Used for Writing Copy
00:06:00 -
Unit 4: Which Types of Tone You Should Use
00:07:00 -
Unit 5: Identifying the Target Audience
00:06:00 -
Unit 6: Qualities That Will Make You a Successful Copywriter
00:06:00
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Unit 1: The Secret to Understand Buyer’s Mindset
00:04:00 -
Unit 2: Never Make Your Copy Look Like an Ad
00:06:00 -
Unit 3: 2 Second Hack to Become a Successful Copywriter
00:05:00 -
Unit 4: Features vs Benefits
00:04:00 -
Unit 5: The Shocking Truth about Buyers & Customers
00:04:00 -
Unit 6: So What Test
00:05:00 -
Unit 7: FOMO: How to Use This Most Powerful Marketing Tool
00:08:00 -
Unit 8: What’s in It for Me
00:04:00 -
Unit 9: The Secret to Sell Instantly
00:05:00 -
Unit 10: Leveraging the Power of Emotions
00:04:00
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Unit 1: Steps in the Copywriting Process
00:08:00 -
Unit 2: Understand the Product
00:06:00 -
Unit 3: Performing Competitor Analysis
00:12:00 -
Unit 4: Create a Buyer Persona / Customer Avatar
00:06:00 -
Unit 5: Writing the copy
00:01:00 -
Unit 6: Editing the Copy
00:02:00 -
Unit 7: Adding Design Elements + Media
00:07:00 -
Unit 8: Publish the Copy + Promotion
00:02:00 -
Unit 9: Checking the Conversion from Copy – Measuring Results
00:03:00
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Unit 1: AIDA: The 4 Step Formula
00:05:00 -
Unit 2: Storytelling: Best Tool for Converting Readers into Buyers
00:05:00 -
Unit 3: 3 STEP Formula: PAS
00:06:00
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Unit 1: Section Introduction
00:01:00 -
Unit 2: Intro to Headlines
00:07:00 -
Unit 3: Importance of Headlines
00:03:00 -
Unit 4: Formula to Write Amazing Headlines (Everytime)
00:09:00 -
Unit 5: How to Use This Formula (With Examples)
00:02:00 -
Unit 6: Free Tool to Create Attractive Headlines
00:03:00 -
Unit 7: Practice Exercise
00:01:00
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Unit 1: Section Intro
00:02:00 -
Unit 2: Headline Hack # 1
00:01:00 -
Unit 3: Headline Hack # 2
00:02:00 -
Unit 4: Headline Hack # 3
00:02:00 -
Unit 5: Headline Hack # 4
00:04:00 -
Unit 6: Headline Hack # 5
00:02:00 -
Unit 7: Headline Hack # 6
00:03:00 -
Unit 8: Quick Recap
00:01:00
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Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist
00:04:00 -
Unit 2: Focus on the Customer
00:06:00 -
Unit 3: How to Write a Conversational Copy
00:03:00
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Unit 1: Collect Winning Pieces
00:04:00 -
Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy
00:02:00 -
Unit 3: Using Customer’s Words
00:05:00
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Unit 1: Recreate Ads
00:01:00 -
Unit 2: Record Your Copy
00:02:00
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Unit 1: Conclusion
00:01:00
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