Course Description
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What is Advertising?01:00:00
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Emphasize Benefits, Not Features00:30:00
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Push Their Emotional Hot Buttons01:00:00
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Incorporating Proof and Believability01:00:00
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The Unique Selling Proposition (USP)01:00:00
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The Headline00:30:00
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The More You Tell, The More You Sell00:30:00
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Write To Be Scanned00:30:00
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The Structure of AIDA00:30:00
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Use Takeaway Selling to Increase the Urgency01:00:00
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Conclusion00:15:00
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