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With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns.
The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.
I provide insights and Google Ads tools you can use for your eCommerce business. This includes:
- Building a strategic campaign structure to make the most of the Google Ads console
- Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low
- Setting up Search Campaigns to best target category traffic
- Implementing dynamic ad customisers to create hyper-relevant ads for searchers
- Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.
- Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns
We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.
What you’ll learn
- Run Google Ads campaigns for eCommerce sites like a pro!
Requirements
- Some familiarity with Google Ads is assumed
Course Curriculum
| Ecommerce for AdWords Campaigns | |||
| 1. Introduction | 00:01:00 | ||
| 2. Ecommerce Campaign Structure | 00:07:00 | ||
| 3. Dynamic Search Ads | 00:02:00 | ||
| 4. Search Campaigns | 00:02:00 | ||
| 5. Ad Customisers | 00:01:00 | ||
| 6. Google Shopping Campaign Structure Setup | 00:03:00 | ||
| 7. Multi-tiered Retargeting strategies tailored for eCommerce | 00:07:00 | ||
| 8. 404 Error Checking Scrip | 00:07:00 | ||
| Ecommerce & Enhanced - Ecommerce tracking for Google Analytics | |||
| 9. Background to ecommerce tracking reports | 00:03:00 | ||
| 10. Setup for ecommerce tracking | 00:04:00 | ||
| 11. Ecommerce Reports Review in Google Analytics | 00:07:00 | ||
| Product Feeds for AdWords | |||
| 12. The Future of Google Shopping | 00:03:00 | ||
| 13. Background to Product Feeds | 00:08:00 | ||
| 14. Google Merchant Centre Walk-through | 00:06:00 | ||
| 15. Feed Policy & Troubleshooting Issues | 00:03:00 | ||
| 16. Optimising Feed Quality | 00:07:00 | ||
| 17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks | 00:02:00 | ||
FAQs
This course is for anyone who's interested in this topic and wants to learn more about it. This course will also help you gain potential professional skills.
No prior qualifications are needed to take this course.
You can study this course from wherever and whenever you want. You can study at your own pace and from any device. Just log in to your account from any device and start learning!
Yes, there is a test at the end of the course. Once you’ve completed all the modules of the course, you will have to give a multiple-choice test. The questions will be based on the topics of the modules you studied. And of course, you can take the test at any time, from any device and from anywhere you want.
Don’t worry if you fail the test, you can retake it as many times as you want.
You don’t have to wait a minute after your payment has been received, you can begin immediately. You will create your login details during the checkout process and we will also send you an email confirming your login details.
We make the payment process easy for you. You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. We use the latest SSL encryption for all transactions, so your order is safe and secure.
After you complete the course, you’ll immediately receive a free printable PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! You may have to wait for 3 to 9 days to get the hard copy certificate.
