Home
Course
Marketing
Advanced Google Ads / AdWords Training - Updated for 2019

Advanced Google Ads / AdWords Training – Updated for 2019

Already comfortable with the basics? This Advanced Google Ads (AdWords) Training takes your PPC performance to the next level with experiments, geotargeting strategies, budget automation, remarketing funnels, analytics, scripts, and more—taught step-by-step with real data

(4355 Reviews)

9712

Students

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

Course Overview

If you already understand how to build campaigns and ad groups, this advanced Google Ads course shows you how to extract more revenue from the same budget. Learn the exact processes used to scale accounts for SMEs and large brands: from Drafts & Experiments for low-risk testing to double-campaign geotargeting, budget automation in Google Sheets, and multi-funnel remarketing across Search and Display.

You’ll go beyond ad-level A/B tests to concept testing, master the Paid & Organic report to defend or reallocate branded spend, and run fast, structured account audits that uncover waste in minutes. We’ll connect Google Analytics for deeper audience insights, compare attribution models, and apply machine-learning features (like Smart Bidding and responsive formats) where they outperform manual optimisation. Everything is demonstrated step by step—setup, interpretation, and how to roll winning ideas into your live account.

What You’ll Learn from Advanced Google Ads (AdWords) Training

By the end of this course, you will be able to:

Run Google Ads Campaign Experiments (best use cases, setup, analysis, rollout)
Forecast performance using Google Ads planning tools
Move beyond A/B tests into ad concept testing and decision frameworks
Apply budget optimisation (including simple regression-based pacing)
Build the case for or against branded search using real overlap data
Automate and track spend across accounts with a Google Sheets template
Audit accounts quickly to spot waste, pitfalls and growth opportunities
Use Dynamic Ad Customisers for personalised, scalable ads
Connect Google Analytics to Google Ads; build audiences and read key reports
Compare attribution models and choose the right one for your objectives
Implement machine-learning features where they outperform manual bids
Use scripts, AdWords Editor, competitor tools and landing-page software effectively

Key Topics Covered in Advanced Google Ads (AdWords) Training

Advanced testing: Drafts & Experiments, concept testing, rollout plans
Budget automation & pacing dashboards for multi-account portfolios
Geolocation strategy: radius vs. location, double-campaign structure
Paid & Organic interaction report: analysis and brand-term decisions
Account audits: structure, settings, negatives, query mining, Quality Score levers
Remarketing funnels: audiences, sequencing, frequency, exclusions
Machine-learning features: Smart Bidding, responsive assets, data prerequisites
Dynamic Ad Customisers and scalable message personalisation
Google Analytics with Google Ads: audience strategy & key GA reports
Scripts and AdWords Editor for bulk changes and monitoring
Competitor research and landing-page tools to lift CVR

Who Is This Course For?

This Advanced Google Ads (AdWords) Training is ideal for

PPC specialists, marketing managers and freelancers with basic Google Ads experience
Agencies managing multiple client accounts and budgets
In-house teams for eCommerce, lead-gen, local services and multi-location brands
Anyone ready to move from “setup and hope” to structured testing and automation

Entry Requirements: No formal qualifications required. Learners only need a basic understanding of English and access to a device with an internet connection. The course is accessible on laptops, desktops, tablets, and smartphones, enabling flexible, self-paced study.

Why Learn with iStudy

Lifetime access to the course
No hidden fees or exam charges
CPD Qualification Standards certification on successful completion
Full Tutor support on weekdays (Monday – Friday)
Efficient exam system, assessment, and instant results
Download Printable PDF certificate immediately after completion
Optional hard copy certificate delivery for as little as £9
Improve your chance of gaining professional skills and better earning potential

Career Path

After completing this Advanced Google Ads (AdWords) Training, you will be equipped to pursue roles such as:

Start Your Career Today

Level up your PPC results with Advanced Google Ads (AdWords) Training. Enrol today to master experiments, automation, analytics, and remarketing—and start turning clicks into consistent growth

Course content

18 Sections 67 lectures 5 hours 44 mins in total

Certification

After successfully completing the course, you will be able to get the and internationally accepted certificate to share your achievement with potential employers or include it in your CV.

Student Reviews

Excellent

4.0 Average 1 Reviews

Reviews

Great learning experience with iStudy. Clear lessons and easy to follow. Really impressed.

Loved the flexibility. Studied at my own pace and finished quickly.

Excellent course quality. I feel more confident in my skills now.

iStudy delivered exactly what I needed. Very smooth process.

Customer support was fast and helpful. Got answers straight away.

Great platform. Well-structured lessons and simple navigation.

Really happy with the experience. The certificate arrived quickly.

Clear teaching style and easy to understand. Highly recommend.

Self-paced learning was a huge benefit. Finished around my schedule.

Great value for money. Quality courses and helpful support.

I enjoyed learning with iStudy. Everything was straightforward.

Quick, simple and informative. Made studying stress-free.

Fantastic support team. They resolved my issue in minutes.

Course material was clear and engaging. Very happy overall.

Loved the layout and simple step-by-step lessons.

Prompt certificate delivery. Really impressed with the service.

Good quality courses and easy platform to use.

Very convenient. Learned at my own pace without pressure.

Great experience from start to finish. Worth every penny.

Clear content, supportive team and fast responses. Highly recommend iStudy.

Frequently Asked Question

Are there any prerequisites for taking the course?

There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.

Can I access the course at any time, or is there a set schedule?

You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.

How long will I have access to the course?

For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.

Is there a certificate of completion provided after completing the course?

Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.

Can I switch courses or get a refund if I'm not satisfied with the course?

We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.

How do I track my progress in the course?

Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.

What if I have technical issues or difficulties with the course?

If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.