• LOGIN
  • No products in the basket.

Login

Advanced Google Ads / AdWords Training – Updated for 2019

Advanced Google Ads / AdWords Training - Updated for 2019

Course Description

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts.  The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients.

I explain the idea behind each technique and I give you ideas and example cases on how I have used it.  I then show you how to set it up step by step inside Google Ads.  We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.

What you’ll learn

  • Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
  • Access Google Ads tools for forecasting performance
  • Budget Optimisation techniques using regression formula
  • Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
  • Improving Geotargeting for Local Businesses With A Double Campaign Structure
  • How To Setup, Run, Pivot & Interpret the Paid & Organic Report
  • Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
  • Identify Opportunities Between Organic & Paid Listings
  • Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
  • How to find the key pitfalls in any Google Ads account
  • How to Audit a new or existing Google Ads account and find issues to improve upon quickly
  • Utilise Dynamic Ad Customisers for more personalised ads
  • Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
  • Understand attribution models and why the default last click is not always ideal
  • Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
  • Develop a multi-funnel remarketing strategy for GDN and search campaign

Requirements

  • Able to set up your own Google Ads account
  • Be confident navigating Google Ads accounts
  • Basic exposure to excel filtering & pivot tables

  • video 1. Introduction
    00:02:00

Course Reviews

4.0

4.0
1 ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.

Comming Soon!
Original price was: £329.00.Current price is: £25.00.
TAKE THIS COURSE

or

Get all courses for only £49

2000+ Globally Recognised Premium Courses


This course includes:
access
01 Year of full Course access
unit
65 Units
quiz
0 Quiz
duration
5 hours, 44 minutes of total Unit + Quiz duration
cpd
money-back-14days
money-back-14days
Select your currency
GBP Pound sterling