Advanced Google Ads / AdWords Training – Updated for 2019
Already comfortable with the basics? This Advanced Google Ads (AdWords) Training takes your PPC performance to the next level with experiments, geotargeting strategies, budget automation, remarketing funnels, analytics, scripts, and more—taught step-by-step with real data
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Course Overview
If you already understand how to build campaigns and ad groups, this advanced Google Ads course shows you how to extract more revenue from the same budget. Learn the exact processes used to scale accounts for SMEs and large brands: from Drafts & Experiments for low-risk testing to double-campaign geotargeting, budget automation in Google Sheets, and multi-funnel remarketing across Search and Display.
You’ll go beyond ad-level A/B tests to concept testing, master the Paid & Organic report to defend or reallocate branded spend, and run fast, structured account audits that uncover waste in minutes. We’ll connect Google Analytics for deeper audience insights, compare attribution models, and apply machine-learning features (like Smart Bidding and responsive formats) where they outperform manual optimisation. Everything is demonstrated step by step—setup, interpretation, and how to roll winning ideas into your live account.
What You’ll Learn from Advanced Google Ads (AdWords) Training
By the end of this course, you will be able to:
- Run Google Ads Campaign Experiments (best use cases, setup, analysis, rollout)
- Forecast performance using Google Ads planning tools
- Move beyond A/B tests into ad concept testing and decision frameworks
- Apply budget optimisation (including simple regression-based pacing)
- Build the case for or against branded search using real overlap data
- Automate and track spend across accounts with a Google Sheets template
- Audit accounts quickly to spot waste, pitfalls and growth opportunities
- Use Dynamic Ad Customisers for personalised, scalable ads
- Connect Google Analytics to Google Ads; build audiences and read key reports
- Compare attribution models and choose the right one for your objectives
- Implement machine-learning features where they outperform manual bids
- Use scripts, AdWords Editor, competitor tools and landing-page software effectively
Key Topics Covered in Advanced Google Ads (AdWords) Training
- Advanced testing: Drafts & Experiments, concept testing, rollout plans
- Budget automation & pacing dashboards for multi-account portfolios
- Geolocation strategy: radius vs. location, double-campaign structure
- Paid & Organic interaction report: analysis and brand-term decisions
- Account audits: structure, settings, negatives, query mining, Quality Score levers
- Remarketing funnels: audiences, sequencing, frequency, exclusions
- Machine-learning features: Smart Bidding, responsive assets, data prerequisites
- Dynamic Ad Customisers and scalable message personalisation
- Google Analytics with Google Ads: audience strategy & key GA reports
- Scripts and AdWords Editor for bulk changes and monitoring
- Competitor research and landing-page tools to lift CVR
Who Is This Course For?
This Advanced Google Ads (AdWords) Training is ideal for
- PPC specialists, marketing managers and freelancers with basic Google Ads experience
- Agencies managing multiple client accounts and budgets
- In-house teams for eCommerce, lead-gen, local services and multi-location brands
- Anyone ready to move from “setup and hope” to structured testing and automation
Entry Requirements: No formal qualifications required. Learners only need a basic understanding of English and access to a device with an internet connection. The course is accessible on laptops, desktops, tablets, and smartphones, enabling flexible, self-paced study.
Why Learn with iStudy
- Lifetime access to the course
- No hidden fees or exam charges
- CPD Qualification Standards certification on successful completion
- Full Tutor support on weekdays (Monday – Friday)
- Efficient exam system, assessment, and instant results
- Download Printable PDF certificate immediately after completion
- Optional hard copy certificate delivery for as little as £9
- Improve your chance of gaining professional skills and better earning potential
Career Path
After completing this Advanced Google Ads (AdWords) Training, you will be equipped to pursue roles such as:
- PPC Specialist / Executive
- Senior PPC Manager / Paid Media Manager
- Performance Marketing Lead
- Freelance PPC Consultant or Agency Owner
Start Your Career Today
Level up your PPC results with Advanced Google Ads (AdWords) Training. Enrol today to master experiments, automation, analytics, and remarketing—and start turning clicks into consistent growth
Course content
18 Sections 67 lectures 5 hours 44 mins in total
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1. Introduction
00:02:00
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2. Introduction to Ad Concepts
00:02:00
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3.Example Ad Concepts
00:04:00
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4. Label Setup
00:04:00
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5. Reporting on Ad Concepts
00:08:00
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6. Understanding the usefulness of this report
00:03:00
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7.Linking Google Ads with Search Console
00:04:00
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8.Excel Report Setup & Pivot
00:04:00
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9.Identifying Google Ads & SEO Search Term Opportunities
00:02:00
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10.CTR Interaction between SEO & SEM
00:06:00
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11.The theory behind the double campaign
00:04:00
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12.A practical example inside Google Ads
00:03:00
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13.Introduction to Drafts & Experiments
00:05:00
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14.Example experiment Ideas for use
00:06:00
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15.Draft & Experiment Setup
00:10:00
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16.Report Analysis & explanation of symbols
00:05:00
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17. Introduction to the Google Spreedsheet template
00:02:00
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18. Data Inputs
00:04:00
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19. Reading the sheet output
00:06:00
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20. Audit Overview
00:02:00
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21. Auditing the Account Structure
00:08:00
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22. Campaign Settings
00:04:00
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23. Auditing on the AdGroup Level
00:10:00
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24. Other Things to look for in an Audit
00:08:00
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25. Why Remarketing Works
00:03:00
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26.GDN Remarketing
00:06:00
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27.Remarketing Lists for Search Ads (RLSA) & IF Statements
00:04:00
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28. Customer Match (Email Retargeting)
00:01:00
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29. Dynamic Remarketing
00:04:00
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30. Lookalike Audiences
00:02:00
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31. GDN Banner Sizes & Other Things to Consider
00:03:00
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32. Audience List Sharing
00:14:00
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33. Remarketing with Events
00:06:00
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34.What is AI & ML
00:06:00
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35. Auto Rotate for Budgets & Ads
00:03:00
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36.Dynamic Search Ads
00:03:00
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37.Smart Bidding Strategies
00:07:00
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38.Lookalike Audiences
00:02:00
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39.Data Driven Attribution Models
00:03:00
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40.Introduction to Ad Customisers
00:04:00
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41. Advantages & Example Uses
00:05:00
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42.Setting up the Business Data Feed
00:06:00
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43.Best Practice for Ads
00:03:00
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44. The Advantages of linking AdWords with GA
00:04:00
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45. Linking GA & AdWords
00:02:00
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46. AdWords Reports in GA
00:01:00
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47. GA Conversion Tracking & Goal Setup
00:07:00
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48. Remarketing Segments in GA
00:13:00
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49. Attribution Models in Google Analytics
00:07:00
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50. Introduction to AdWords Scripts
00:04:00
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51. 404 Link Checker Script
00:07:00
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52. Experiment Results Script
00:07:00
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53. Google Ads Audit Script
00:06:00
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54. Introduction and advantages of AdWords Editor over the online interface
00:04:00
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55. Example Uses for AdWords Editor
00:04:00
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56.AdWords Editor – what you can’t do
00:02:00
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57.Auction Insights displayed graphically
00:17:00
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58.3rd Party Competitor Research Tools -SEMrush
00:16:00
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59.Why Use Landing Page Software
00:06:00
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60.Unbounce Walk-through
00:08:00
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61. Tracking integration for landing pages
00:09:00
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62.Ad Variations
00:06:00
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63.Search Responsive Ads
00:05:00
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64. Life Events Audiences
00:04:00
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65. Custom Intent Audiences
00:04:00
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Certification
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