Strategic Planning and Analysis for Marketing
Effective strategic planning and analysis for marketing drives growth. Learn how to align data with your goals for smarter business decisions.
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Course Description
In today’s fast-paced and competitive world, strategic planning isn’t just a skill—it’s a superpower! This course takes you on an exciting journey to master the art and science of strategic marketing. From understanding the nuts and bolts of crafting a winning strategy to diving deep into customer and competitor insights, this course is your gateway to becoming a marketing mastermind. With hands-on modules covering everything from internal analysis to market segmentation, you’ll walk away equipped to tackle real-world challenges and make impactful decisions that drive success.
Learning Outcomes
By the end of this course, you’ll have the skills and confidence to:
- Build marketing strategies that don’t just look good on paper but deliver results.
- Conduct internal and external analyses to uncover opportunities and mitigate risks.
- Segment your market like a pro and pinpoint the audience that matters most.
- Develop razor-sharp customer and competitor insights to stay ahead of the curve.
- Position products and services in ways that resonate and convert.
- Evaluate and tweak marketing efforts to ensure consistent growth and success.
Why should you choose this course
- Study at your own pace
- Full Tutor support on weekdays (Monday – Friday)
- CPD Qualification Standards and accredited
- Efficient exam system, assessment, and instant results
- Gain professional skills and better earning potential
- No hidden fees or exam charges
- Our customer support team is always ready to help you
Career path
This course opens doors to a variety of exciting career opportunities, such as:
- Marketing Strategist: Shape the future of brands with creative and data-driven strategies.
- Market Research Analyst: Decode trends and consumer behaviours to guide businesses to success.
- Brand Consultant: Help brands stand out in a crowded marketplace.
- Strategic Planner: Be the brains behind transformative business decisions.
Whether you’re launching a new career or levelling up your current role, this course sets the stage for long-term success in the dynamic marketing world.
Who is This Course For?
- Ambitious beginners eager to step into the world of marketing.
- Seasoned professionals looking to supercharge their strategic skills.
- Entrepreneurs ready to take their business to the next level.
- Anyone passionate about cracking the code of impactful marketing.
Entry requirements
We believe knowledge should be accessible to all. That’s why this course is open to everyone—whether you’re just starting out or bringing years of experience to the table. No formal qualifications are needed, just a willingness to learn and a desire to think strategically. Dive in with an open mind, and we’ll guide you through the rest.
Ready to transform your marketing skills? Let’s get started!
Accredited Certification
After successfully completing the Strategic Planning and Analysis for Marketing course, you will be able to get the and internationally accepted certificate to share your achievement with potential employers or include it in your CV.
10 Sections 9 lectures 2 hours 58 mins in total
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An Introduction to Strategic Planning 00:17:00
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Development of a Strategic Plan 00:24:00
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Strategic Planning for Marketing 00:12:00
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Strategic and Marketing Analysis 00:14:00
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Internal Analysis 00:24:00
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External Analysis 00:24:00
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Market Segmentation, Targeting and Positioning 00:16:00
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Approaches to Customer Analysis 00:22:00
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Approaches to Competitor Analysis 00:25:00
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After successfully completing the course, you will be able to get the and internationally accepted certificate to share your achievement with potential employers or include it in your CV.
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