Strategic Planning and Analysis for Marketing
Effective strategic planning and analysis for marketing drives growth. Learn how to align data with your goals for smarter business decisions.
Course content
10 Sections 9 lectures 2 hours 58 mins in total
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An Introduction to Strategic Planning
00:17:00
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Development of a Strategic Plan
00:24:00
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Strategic Planning for Marketing
00:12:00
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Strategic and Marketing Analysis
00:14:00
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Internal Analysis
00:24:00
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External Analysis
00:24:00
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Market Segmentation, Targeting and Positioning
00:16:00
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Approaches to Customer Analysis
00:22:00
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Approaches to Competitor Analysis
00:25:00

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Strategic Planning and Analysis for Marketing
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