Course Description
This is an ideal course for the entrepreneurs, marketing officers or managers, or anyone working in a digital platform. Complete your digital marketing training by enrolling on this [course_title] and obtain the essential social media marketing skills. Social media is a great place to advertise the business products and services and thus reaching the highest number of audience. This program serves some educative learning units that ensure that the students receive a constructive learning experience and practically benefit from it.
What you’ll learn
- You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online.
- Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective.
- Write Blogs And Articles That Get Viewers To Take Action.
- Master The Basics Of Search Engine Optimisation.
- Create A Professional Social Media Profile Image Using Just A Smartphone.
- Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business.
- Source And Store Social Media Posting Ideas So That You Always Have Something To Share.
- Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building.
- Understand How Social Media Marketing Really Works For Your Business.
- Understand The Social Media Platforms And How They Can Be Used.
- Demonstrate That You Understand How Email Marketing Works.
- Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos.
- Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques.
- Master The Art Of Posting On Social Media Platforms.
- Create A Social Media Marketing Post To A High Standard That Gets Engagement.
Requirements
- You Will Need A Basic Grasp Of How To Set Up A Social Media Account
- You Will Need Access To The Internet
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Mastering Social Media Marketing 00:10:00 -
Introduction To The Social Media Marketing Masterclass 00:01:00
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Free Group For Students 00:01:00
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PDF – Free Group For Students 00:05:00
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Introduction To The Social Media Marketing Section 00:01:00
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The Social Media Marketing Monster 00:03:00
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Free Vs Paid Traffic 00:03:00
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What Is Marketing? 00:10:00
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What Is Media? 00:04:00
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What Is Social? 00:07:00
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Local Vs International 00:03:00
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Activities To Complete 00:01:00
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Introduction To Marketing As A Business Priority 00:01:00
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The Marketing Company 00:04:00
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Feast And Famine 00:03:00
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Continuous Marketing 00:04:00
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The 80/20 Principle 00:04:00
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Sales And Marketing 00:05:00
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Activities To Complete 00:01:00
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Introduction To Understanding The Buyer Journey 00:01:00
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Meet Bob 00:14:00
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The Seven Steps To Marriage 00:05:00
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The Buyer Journey AIDA 00:03:00
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Attention Content 00:02:00
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Interest Content 00:07:00
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Desire Content 00:04:00
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Action Content 00:04:00
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Activities To Complete 00:01:00
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Introduction To Bob’s World View 00:01:00
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Understanding World Views 00:05:00
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Understanding Bob 00:03:00
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Confirming A World View 00:06:00
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The Family Kettle – Bob’s World View 00:13:00
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Bob’s World View – Activities To Complete 00:01:00
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Introduction To Social Media Marketing & SEO 00:01:00
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The Truth About Social Signals 00:04:00
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The Problem With New Websites 00:07:00
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The Snowball Effect 00:04:00
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The Great Deception 00:03:00
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Your Website As Your Data Center 00:08:00
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Activities To Complete 00:01:00
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Introduction To Social Media Marketing Platforms 00:01:00
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Finding Bob 00:02:00
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What Platform Should I Use? 00:03:00
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Business Or Personal Branding? 00:08:00
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Social Media Branding Tips 00:03:00
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Creating Your Social Media Marketing Biography 00:04:00
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House Keeping 00:03:00
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Activities To Complete 00:01:00
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Introduction To Posting On Social Media Platforms 00:01:00
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The Golden Rules 00:03:00
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Curation Vs Creation Of Content 00:04:00
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What Types Of Content Should I Create? 00:04:00
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Written Content 00:01:00
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Photography Content 00:05:00
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Infographics Content 00:03:00
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Podcast Content 00:03:00
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Video Content 00:05:00
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Automation Best Practices 00:03:00
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Activities To Complete 00:01:00
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Introduction To Social Media Posting Ideas 00:01:00
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Where Do I Get Posting Ideas From? 00:02:00
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Stupid Questions 00:04:00
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Conversations 00:03:00
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Stories – The Power Of Narrative 00:06:00
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Industry News 00:03:00
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Content Capture Systems 00:03:00
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Respecting Your Audience 00:03:00
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Activities To Complete 00:01:00
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Introduction To Creating A Social Media Marketing Post 00:01:00
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Take Them To The Movies 00:02:00
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Headlines 00:03:00
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Body Text 00:05:00
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Using Images 00:06:00
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Video Posts 00:07:00
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Quizzes And Polls 00:01:00
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Links 00:02:00
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Hashtags 00:03:00
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Activities To Complete 00:01:00
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Introduction To Community Based Marketing 00:01:00
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The Best Kept Secret 00:03:00
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Choosing A Niche For Your Community 00:04:00
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Choosing A Platform For Your Community 00:03:00
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Gate Keepers 00:03:00
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Community Rules 00:03:00
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Shared Ownership 00:04:00
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Visiting Other Communities 00:03:00
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Activities To Complete 00:01:00
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Introduction To Building A Social Media Marketing Plan 00:01:00
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Why You Need A Plan 00:02:00
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Your Social Media Schedule 00:03:00
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Your Content Calendar 00:04:00
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Setting Realistic Time Frames 00:03:00
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Responsibilities And Roles 00:03:00
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SMART Goals For Your Marketing 00:08:00
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Introduction To Social Media Case Studies 00:01:00
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Social Media Marketing Mistakes – Part 1 00:07:00
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Social Media Marketing Mistakes – Part 2 00:04:00
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Twitter Case Studies 00:06:00
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Facebook Case Studies 00:05:00
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LinkedIn Case Studies 00:05:00
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YouTube Case Studies 00:05:00
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Instagram Case Studies 00:04:00
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Pinterest Case Studies 00:04:00
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Social Media Case Studies – Activities To Complete 00:01:00
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Introduction To Creating Social Media Images With Adobe Spark 00:01:00
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Adobe Spark Tools Explained 00:05:00
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Example Of An Adobe Spark Social Image Created On Desktop 00:04:00
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Example Of An Adobe Spark Social Image Created On Mobile 00:04:00
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Activities To Complete – Adobe Spark 00:01:00
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Introduction To Social Media Profile Image Creation 00:01:00
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Equipment Needed 00:07:00
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Understanding Your Camera 00:05:00
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Offset Lighting Set Up For Portraits 00:08:00
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Front Lit Lighting For Portraits 00:07:00
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Setting The Exposure 00:04:00
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Posing The Face 00:10:00
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Editing A Male Portrait 00:10:00
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Finishing Your Male Portrait 00:06:00
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Editing A Female Portrait 00:11:00
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Introduction To Blogging & Copywriting 00:01:00
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Identifying Your Niche Audience 00:07:00
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Finding Your Style As A Writer 00:10:00
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Preparation – Tracking Ideas For Your Blogs And Articles 00:10:00
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Page Setup And Formatting 00:06:00
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Links And Actions 00:08:00
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Additional Content On The Page 00:05:00
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AIDA Copywriting 00:01:00
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AIDA – The Attention Phase 00:06:00
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AIDA – The Interest Phase 00:01:00
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AIDA – The Desire Phase 00:05:00
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AIDA – The Action Phase 00:07:00
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Additional Thoughts For Your Blogging And Article Writing 00:03:00
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Introduction 00:01:00
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Email Marketing – Grasping The Concept 00:08:00
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Email Marketing Software – Choosing Your Email Marketing Provider 00:06:00
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Building Your Email Marketing List 00:06:00
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Different Ways To Get An Email Sign Up 00:08:00
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Asking For The Email 00:05:00
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The Magic Of PDF’s 00:09:00
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An Email List Is For Selling Stuff – Right? 00:08:00
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Email Marketing Styles 00:06:00
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Email Writing Styles 00:08:00
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Email Copywriting – Using AIDA 00:08:00
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Email Spam Traps & Pitfalls 00:11:00
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Email Analytics – What To Measure 00:10:00
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Email Automations – Understanding Their Usage 00:04:00
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Surveys – How To Use Them To Improve Your List 00:13:00
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Introduction To The Course 00:01:00
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Google Search – Understanding How Google Search Works 00:03:00
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Local SEO Ranking Factors 00:06:00
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PDF – Ranking Factors Pie Chart 00:05:00
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Your Local Ranking Factors – How They Impact Your SEO 00:02:00
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Your Analytics Spreadsheet 00:02:00
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Domain Authority And Page Authority 00:03:00
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Trust Flow 00:03:00
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Check Your Local SEO Ranking Score 00:03:00
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Google Local Search 00:13:00
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Google My Business 00:11:00
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Cleaning Up Old Google Local Listings 00:05:00
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Creating A Google Review Strategy 00:08:00
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PDF – Google My Business – Support Community 00:05:00
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Citations – Setting Up Your NAP Page 00:04:00
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Managing Your Citations 00:13:00
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Back Linking – An Introduction 00:03:00
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Checking The Quality Of Your Back Links 00:04:00
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Building Back Links 00:07:00
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Social Media Business Pages As Back Links 00:02:00
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Content Marketing As Part Of Your Local SEO 00:03:00
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Creating Your Content 00:11:00
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Understanding Keywords 00:04:00
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Keyword Strategies – How To Use Keywords Effectively 00:07:00
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Inserting Your Keywords On Your Website 00:09:00
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Marketing A Local Business 00:02:00
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AIDA Marketing – An Overview 00:05:00
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Adwords – An Introduction 00:04:00
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Google Profiles For Google Personal Accounts 00:03:00
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Setting Up A Local SEO Marketing Consultancy 00:11:00
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Building Your YouTube Landing Page 00:01:00
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YouTube SEO – The Importance Of Titles 00:01:00
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YouTube SEO – The Importance Of Your Descriptions 00:03:00
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YouTube SEO – The Importance Of Tags 00:04:00
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YouTube End Screen Annotations 00:05:00
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YouTube Analytics 00:02:00
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Publishing And Sharing Your Videos 00:04:00
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The Real Secret To A Successful YouTube Video Launch 00:01:00
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Eyes On The Prize… 00:06:00
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Introduction To Audio And Video Production 00:01:00
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Introduction To Mastering Audio Production 00:01:00
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Technical Challenges You Will Face 00:06:00
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Choosing Your Microphone 00:06:00
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Positioning Your Microphone 00:03:00
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Reducing Echo 00:04:00
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Reducing Background Noise 00:04:00
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The Perfect Studio 00:04:00
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Additional Equipment 00:04:00
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Introduction To Mastering Video Lighting 00:01:00
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Camera Choices 00:10:00
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Lighting Choices 00:05:00
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Composition And Presentation 00:05:00
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Webcam And Smartphone Setup 00:02:00
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3 Light Setup For DSLR And Camcorder 00:03:00
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5 Light Setup For DSLR And Camcorder 00:03:00
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Teleprompter And Reference Monitor 00:05:00
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Setting An Exposure 00:03:00
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Introduction To Green Screen Video Production 00:01:00
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Chroma Keying 00:05:00
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Lighting A Backdrop 00:06:00
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XSplit Broadcaster – An Introduction 00:03:00
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XSplit Settings 00:05:00
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Building A Presentation 00:04:00
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Screen Capture 00:03:00
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Introduction To On Camera Presence 00:02:00
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Why You Need A Studio 00:04:00
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Communicating With Warmth 00:03:00
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Talking To Bob 00:04:00
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Find Your Natural Self 00:04:00
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Practice Makes Perfect 00:03:00
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Take 2 00:04:00
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Additional Tips 00:04:00
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Introduction To Writing A Promotional Script For Your Video 00:01:00
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Meet Bob 00:03:00
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AIDA Psychology 00:01:00
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Attention 00:02:00
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Interest 00:03:00
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Desire 00:04:00
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Action 00:03:00
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Introduction To Editing With Adobe Premiere Pro And Adobe Audition 00:01:00
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Setting Up Your Folder Structure 00:06:00
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Colour Grading Your Video 00:11:00
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Audio Correction Techniques 00:18:00
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Cutting Options – Video Editing 00:10:00
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Breath And Click Removal 00:05:00
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Advanced Audio Cleaning 00:03:00
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Adding Music To Your Video 00:05:00
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Exporting Your Video 00:03:00
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Introduction to Vlogging 00:01:00
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What Is Vlogging 00:08:00
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Vlogging Equipment – Budget Or 4k? 00:01:00
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Vlogging Equipment – Budget Recommendations 00:04:00
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Vlogging Equipment – Choosing Your 4k Camera 00:04:00
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Vlogging Equipment – Choosing Your Microphones 00:09:00
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Vlogging Equipment – Tripods And Accessories 00:05:00
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Filming Techniques 00:06:00
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Editing A Vlog 00:06:00
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Activities For The Vlogging Section 00:01:00
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Introduction To Instagram Marketing 00:01:00
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Understanding Instagram 00:05:00
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Growing Your Audience 00:07:00
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Hashtagging Tools 00:07:00
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Better Pictures With Your Phone – Controlling The Exposure 00:04:00
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Basic Composition – The Rule Of Thirds 00:03:00
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Understanding Light 00:07:00
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Controlling Your Background 00:06:00
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Editing Your Images With Snapseed 00:10:00
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Understanding Instagram – Activities To Complete 00:01:00
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Introduction To Quora Marketing 00:01:00
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What Is Quora? 00:05:00
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Setting Up Your Quora Profile 00:06:00
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Finding Quora Questions To Answer 00:09:00
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Writing A Quora Answer 00:09:00
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Quora Growth Tips 00:04:00
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Quora Activities To Complete 00:01:00
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Introduction To Pinterest Marketing 00:01:00
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What Is Pinterest? 00:07:00
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Setting Up Your Pinterest Business Profile 00:07:00
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Creating A Board On Pinterest 00:03:00
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Creating Pins On Pinterest 00:07:00
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Understanding Rich Pins And Buyable Pins 00:04:00
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Pinterest Growth Tips 00:04:00
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Pinterest Board Strategy Examples 00:05:00
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Pinterest Tools 00:01:00
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Pinterest Activities To Complete 00:01:00
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Introduction To Podcasting 00:01:00
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What Is Podcasting? 00:04:00
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Getting Started With Podcasting 00:04:00
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Podcasting Equipment 00:09:00
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Designing Your Podcast 00:08:00
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Podcast Recording Tips 00:11:00
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Finding Guests For Your Show 00:07:00
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Editing Your Podcast With Adobe Audition 00:03:00
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Marketing Your Podcast 00:05:00
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Podcasting Activities To Complete 00:01:00
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Summary For The Course 00:01:00
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This course includes:
01 Year of full Course access
Endorsed Certificate of Compleiton
284 Units
0 Quiz
20 hours, 58 minutes of total Unit + Quiz duration
