Course Description
This is an ideal course for the entrepreneurs, marketing officers or managers, or anyone working in a digital platform. Complete your digital marketing training by enrolling on this [course_title] and obtain the essential social media marketing skills. Social media is a great place to advertise the business products and services and thus reaching the highest number of audience. This program serves some educative learning units that ensure that the students receive a constructive learning experience and practically benefit from it.
What you’ll learn
- You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online.
- Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective.
- Write Blogs And Articles That Get Viewers To Take Action.
- Master The Basics Of Search Engine Optimisation.
- Create A Professional Social Media Profile Image Using Just A Smartphone.
- Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business.
- Source And Store Social Media Posting Ideas So That You Always Have Something To Share.
- Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building.
- Understand How Social Media Marketing Really Works For Your Business.
- Understand The Social Media Platforms And How They Can Be Used.
- Demonstrate That You Understand How Email Marketing Works.
- Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos.
- Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques.
- Master The Art Of Posting On Social Media Platforms.
- Create A Social Media Marketing Post To A High Standard That Gets Engagement.
Requirements
- You Will Need A Basic Grasp Of How To Set Up A Social Media Account
- You Will Need Access To The Internet
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Mastering Social Media Marketing00:10:00
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Introduction To The Social Media Marketing Masterclass00:01:00
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Free Group For Students00:01:00
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PDF – Free Group For Students00:05:00
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Introduction To The Social Media Marketing Section00:01:00
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The Social Media Marketing Monster00:03:00
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Free Vs Paid Traffic00:03:00
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What Is Marketing?00:10:00
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What Is Media?00:04:00
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What Is Social?00:07:00
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Local Vs International00:03:00
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Activities To Complete00:01:00
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Introduction To Marketing As A Business Priority00:01:00
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The Marketing Company00:04:00
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Feast And Famine00:03:00
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Continuous Marketing00:04:00
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The 80/20 Principle00:04:00
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Sales And Marketing00:05:00
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Activities To Complete00:01:00
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Introduction To Understanding The Buyer Journey00:01:00
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Meet Bob00:14:00
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The Seven Steps To Marriage00:05:00
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The Buyer Journey AIDA00:03:00
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Attention Content00:02:00
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Interest Content00:07:00
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Desire Content00:04:00
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Action Content00:04:00
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Activities To Complete00:01:00
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Introduction To Bob’s World View00:01:00
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Understanding World Views00:05:00
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Understanding Bob00:03:00
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Confirming A World View00:06:00
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The Family Kettle – Bob’s World View00:13:00
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Bob’s World View – Activities To Complete00:01:00
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Introduction To Social Media Marketing & SEO00:01:00
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The Truth About Social Signals00:04:00
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The Problem With New Websites00:07:00
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The Snowball Effect00:04:00
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The Great Deception00:03:00
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Your Website As Your Data Center00:08:00
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Activities To Complete00:01:00
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Introduction To Social Media Marketing Platforms00:01:00
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Finding Bob00:02:00
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What Platform Should I Use?00:03:00
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Business Or Personal Branding?00:08:00
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Social Media Branding Tips00:03:00
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Creating Your Social Media Marketing Biography00:04:00
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House Keeping00:03:00
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Activities To Complete00:01:00
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Introduction To Posting On Social Media Platforms00:01:00
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The Golden Rules00:03:00
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Curation Vs Creation Of Content00:04:00
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What Types Of Content Should I Create?00:04:00
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Written Content00:01:00
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Photography Content00:05:00
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Infographics Content00:03:00
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Podcast Content00:03:00
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Video Content00:05:00
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Automation Best Practices00:03:00
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Activities To Complete00:01:00
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Introduction To Social Media Posting Ideas00:01:00
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Where Do I Get Posting Ideas From?00:02:00
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Stupid Questions00:04:00
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Conversations00:03:00
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Stories – The Power Of Narrative00:06:00
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Industry News00:03:00
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Content Capture Systems00:03:00
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Respecting Your Audience00:03:00
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Activities To Complete00:01:00
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Introduction To Creating A Social Media Marketing Post00:01:00
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Take Them To The Movies00:02:00
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Headlines00:03:00
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Body Text00:05:00
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Using Images00:06:00
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Video Posts00:07:00
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Quizzes And Polls00:01:00
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Links00:02:00
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Hashtags00:03:00
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Activities To Complete00:01:00
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Introduction To Community Based Marketing00:01:00
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The Best Kept Secret00:03:00
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Choosing A Niche For Your Community00:04:00
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Choosing A Platform For Your Community00:03:00
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Gate Keepers00:03:00
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Community Rules00:03:00
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Shared Ownership00:04:00
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Visiting Other Communities00:03:00
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Activities To Complete00:01:00
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Introduction To Building A Social Media Marketing Plan00:01:00
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Why You Need A Plan00:02:00
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Your Social Media Schedule00:03:00
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Your Content Calendar00:04:00
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Setting Realistic Time Frames00:03:00
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Responsibilities And Roles00:03:00
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SMART Goals For Your Marketing00:08:00
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Introduction To Social Media Case Studies00:01:00
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Social Media Marketing Mistakes – Part 100:07:00
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Social Media Marketing Mistakes – Part 200:04:00
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Twitter Case Studies00:06:00
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Facebook Case Studies00:05:00
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LinkedIn Case Studies00:05:00
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YouTube Case Studies00:05:00
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Instagram Case Studies00:04:00
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Pinterest Case Studies00:04:00
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Social Media Case Studies – Activities To Complete00:01:00
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Introduction To Creating Social Media Images With Adobe Spark00:01:00
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Adobe Spark Tools Explained00:05:00
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Example Of An Adobe Spark Social Image Created On Desktop00:04:00
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Example Of An Adobe Spark Social Image Created On Mobile00:04:00
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Activities To Complete – Adobe Spark00:01:00
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Introduction To Social Media Profile Image Creation00:01:00
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Equipment Needed00:07:00
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Understanding Your Camera00:05:00
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Offset Lighting Set Up For Portraits00:08:00
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Front Lit Lighting For Portraits00:07:00
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Setting The Exposure00:04:00
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Posing The Face00:10:00
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Editing A Male Portrait00:10:00
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Finishing Your Male Portrait00:06:00
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Editing A Female Portrait00:11:00
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Introduction To Blogging & Copywriting00:01:00
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Identifying Your Niche Audience00:07:00
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Finding Your Style As A Writer00:10:00
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Preparation – Tracking Ideas For Your Blogs And Articles00:10:00
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Page Setup And Formatting00:06:00
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Links And Actions00:08:00
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Additional Content On The Page00:05:00
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AIDA Copywriting00:01:00
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AIDA – The Attention Phase00:06:00
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AIDA – The Interest Phase00:01:00
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AIDA – The Desire Phase00:05:00
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AIDA – The Action Phase00:07:00
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Additional Thoughts For Your Blogging And Article Writing00:03:00
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Introduction00:01:00
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Email Marketing – Grasping The Concept00:08:00
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Email Marketing Software – Choosing Your Email Marketing Provider00:06:00
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Building Your Email Marketing List00:06:00
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Different Ways To Get An Email Sign Up00:08:00
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Asking For The Email00:05:00
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The Magic Of PDF’s00:09:00
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An Email List Is For Selling Stuff – Right?00:08:00
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Email Marketing Styles00:06:00
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Email Writing Styles00:08:00
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Email Copywriting – Using AIDA00:08:00
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Email Spam Traps & Pitfalls00:11:00
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Email Analytics – What To Measure00:10:00
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Email Automations – Understanding Their Usage00:04:00
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Surveys – How To Use Them To Improve Your List00:13:00
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Introduction To The Course00:01:00
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Google Search – Understanding How Google Search Works00:03:00
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Local SEO Ranking Factors00:06:00
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PDF – Ranking Factors Pie Chart00:05:00
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Your Local Ranking Factors – How They Impact Your SEO00:02:00
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Your Analytics Spreadsheet00:02:00
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Domain Authority And Page Authority00:03:00
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Trust Flow00:03:00
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Check Your Local SEO Ranking Score00:03:00
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Google Local Search00:13:00
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Google My Business00:11:00
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Cleaning Up Old Google Local Listings00:05:00
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Creating A Google Review Strategy00:08:00
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PDF – Google My Business – Support Community00:05:00
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Citations – Setting Up Your NAP Page00:04:00
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Managing Your Citations00:13:00
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Back Linking – An Introduction00:03:00
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Checking The Quality Of Your Back Links00:04:00
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Building Back Links00:07:00
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Social Media Business Pages As Back Links00:02:00
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Content Marketing As Part Of Your Local SEO00:03:00
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Creating Your Content00:11:00
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Understanding Keywords00:04:00
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Keyword Strategies – How To Use Keywords Effectively00:07:00
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Inserting Your Keywords On Your Website00:09:00
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Marketing A Local Business00:02:00
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AIDA Marketing – An Overview00:05:00
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Adwords – An Introduction00:04:00
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Google Profiles For Google Personal Accounts00:03:00
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Setting Up A Local SEO Marketing Consultancy00:11:00
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Building Your YouTube Landing Page00:01:00
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YouTube SEO – The Importance Of Titles00:01:00
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YouTube SEO – The Importance Of Your Descriptions00:03:00
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YouTube SEO – The Importance Of Tags00:04:00
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YouTube End Screen Annotations00:05:00
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YouTube Analytics00:02:00
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Publishing And Sharing Your Videos00:04:00
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The Real Secret To A Successful YouTube Video Launch00:01:00
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Eyes On The Prize…00:06:00
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Introduction To Audio And Video Production00:01:00
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Introduction To Mastering Audio Production00:01:00
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Technical Challenges You Will Face00:06:00
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Choosing Your Microphone00:06:00
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Positioning Your Microphone00:03:00
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Reducing Echo00:04:00
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Reducing Background Noise00:04:00
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The Perfect Studio00:04:00
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Additional Equipment00:04:00
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Introduction To Mastering Video Lighting00:01:00
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Camera Choices00:10:00
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Lighting Choices00:05:00
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Composition And Presentation00:05:00
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Webcam And Smartphone Setup00:02:00
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3 Light Setup For DSLR And Camcorder00:03:00
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5 Light Setup For DSLR And Camcorder00:03:00
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Teleprompter And Reference Monitor00:05:00
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Setting An Exposure00:03:00
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Introduction To Green Screen Video Production00:01:00
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Chroma Keying00:05:00
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Lighting A Backdrop00:06:00
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XSplit Broadcaster – An Introduction00:03:00
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XSplit Settings00:05:00
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Building A Presentation00:04:00
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Screen Capture00:03:00
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Introduction To On Camera Presence00:02:00
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Why You Need A Studio00:04:00
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Communicating With Warmth00:03:00
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Talking To Bob00:04:00
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Find Your Natural Self00:04:00
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Practice Makes Perfect00:03:00
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Take 200:04:00
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Additional Tips00:04:00
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Introduction To Writing A Promotional Script For Your Video00:01:00
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Meet Bob00:03:00
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AIDA Psychology00:01:00
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Attention00:02:00
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Interest00:03:00
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Desire00:04:00
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Action00:03:00
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Introduction To Editing With Adobe Premiere Pro And Adobe Audition00:01:00
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Setting Up Your Folder Structure00:06:00
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Colour Grading Your Video00:11:00
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Audio Correction Techniques00:18:00
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Cutting Options – Video Editing00:10:00
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Breath And Click Removal00:05:00
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Advanced Audio Cleaning00:03:00
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Adding Music To Your Video00:05:00
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Exporting Your Video00:03:00
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Introduction to Vlogging00:01:00
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What Is Vlogging00:08:00
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Vlogging Equipment – Budget Or 4k?00:01:00
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Vlogging Equipment – Budget Recommendations00:04:00
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Vlogging Equipment – Choosing Your 4k Camera00:04:00
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Vlogging Equipment – Choosing Your Microphones00:09:00
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Vlogging Equipment – Tripods And Accessories00:05:00
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Filming Techniques00:06:00
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Editing A Vlog00:06:00
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Activities For The Vlogging Section00:01:00
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Introduction To Instagram Marketing00:01:00
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Understanding Instagram00:05:00
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Growing Your Audience00:07:00
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Hashtagging Tools00:07:00
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Better Pictures With Your Phone – Controlling The Exposure00:04:00
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Basic Composition – The Rule Of Thirds00:03:00
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Understanding Light00:07:00
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Controlling Your Background00:06:00
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Editing Your Images With Snapseed00:10:00
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Understanding Instagram – Activities To Complete00:01:00
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Introduction To Quora Marketing00:01:00
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What Is Quora?00:05:00
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Setting Up Your Quora Profile00:06:00
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Finding Quora Questions To Answer00:09:00
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Writing A Quora Answer00:09:00
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Quora Growth Tips00:04:00
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Quora Activities To Complete00:01:00
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Introduction To Pinterest Marketing00:01:00
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What Is Pinterest?00:07:00
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Setting Up Your Pinterest Business Profile00:07:00
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Creating A Board On Pinterest00:03:00
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Creating Pins On Pinterest00:07:00
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Understanding Rich Pins And Buyable Pins00:04:00
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Pinterest Growth Tips00:04:00
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Pinterest Board Strategy Examples00:05:00
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Pinterest Tools00:01:00
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Pinterest Activities To Complete00:01:00
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Introduction To Podcasting00:01:00
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What Is Podcasting?00:04:00
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Getting Started With Podcasting00:04:00
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Podcasting Equipment00:09:00
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Designing Your Podcast00:08:00
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Podcast Recording Tips00:11:00
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Finding Guests For Your Show00:07:00
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Editing Your Podcast With Adobe Audition00:03:00
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Marketing Your Podcast00:05:00
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Podcasting Activities To Complete00:01:00
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Summary For The Course00:01:00
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