Course Description
This is an ideal course for the entrepreneurs, marketing officers or managers, or anyone working in a digital platform. Complete your digital marketing training by enrolling on this Social Media Marketing Course – Digital Marketing Strategy Masterclass and obtain the essential social media marketing skills. Social media is a great place to advertise the business products and services and thus reaching the highest number of audience. This program serves some educative learning units that ensure that the students receive a constructive learning experience and practically benefit from it.
What you’ll learn
- You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online.
- Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective.
- Write Blogs And Articles That Get Viewers To Take Action.
- Master The Basics Of Search Engine Optimisation.
- Create A Professional Social Media Profile Image Using Just A Smartphone.
- Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business.
- Source And Store Social Media Posting Ideas So That You Always Have Something To Share.
- Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building.
- Understand How Social Media Marketing Really Works For Your Business.
- Understand The Social Media Platforms And How They Can Be Used.
- Demonstrate That You Understand How Email Marketing Works.
- Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos.
- Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques.
- Master The Art Of Posting On Social Media Platforms.
- Create A Social Media Marketing Post To A High Standard That Gets Engagement.
Requirements
- You Will Need A Basic Grasp Of How To Set Up A Social Media Account
- You Will Need Access To The Internet
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Mastering Social Media Marketing
00:10:00 -
Introduction To The Social Media Marketing Masterclass
00:01:00 -
Free Group For Students
00:01:00 -
PDF – Free Group For Students
00:05:00 -
Introduction To The Social Media Marketing Section
00:01:00 -
The Social Media Marketing Monster
00:03:00 -
Free Vs Paid Traffic
00:03:00 -
What Is Marketing?
00:10:00 -
What Is Media?
00:04:00 -
What Is Social?
00:07:00 -
Local Vs International
00:03:00 -
Activities To Complete
00:01:00
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Introduction To Marketing As A Business Priority
00:01:00 -
The Marketing Company
00:04:00 -
Feast And Famine
00:03:00 -
Continuous Marketing
00:04:00 -
The 80/20 Principle
00:04:00 -
Sales And Marketing
00:05:00 -
Activities To Complete
00:01:00
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Introduction To Understanding The Buyer Journey
00:01:00 -
Meet Bob
00:14:00 -
The Seven Steps To Marriage
00:05:00 -
The Buyer Journey AIDA
00:03:00 -
Attention Content
00:02:00 -
Interest Content
00:07:00 -
Desire Content
00:04:00 -
Action Content
00:04:00 -
Activities To Complete
00:01:00
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Introduction To Bob’s World View
00:01:00 -
Understanding World Views
00:05:00 -
Understanding Bob
00:03:00 -
Confirming A World View
00:06:00 -
The Family Kettle – Bob’s World View
00:13:00 -
Bob’s World View – Activities To Complete
00:01:00
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Introduction To Social Media Marketing & SEO
00:01:00 -
The Truth About Social Signals
00:04:00 -
The Problem With New Websites
00:07:00 -
The Snowball Effect
00:04:00 -
The Great Deception
00:03:00 -
Your Website As Your Data Center
00:08:00 -
Activities To Complete
00:01:00
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Introduction To Social Media Marketing Platforms
00:01:00 -
Finding Bob
00:02:00 -
What Platform Should I Use?
00:03:00 -
Business Or Personal Branding?
00:08:00 -
Social Media Branding Tips
00:03:00 -
Creating Your Social Media Marketing Biography
00:04:00 -
House Keeping
00:03:00 -
Activities To Complete
00:01:00
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Introduction To Posting On Social Media Platforms
00:01:00 -
The Golden Rules
00:03:00 -
Curation Vs Creation Of Content
00:04:00 -
What Types Of Content Should I Create?
00:04:00 -
Written Content
00:01:00 -
Photography Content
00:05:00 -
Infographics Content
00:03:00 -
Podcast Content
00:03:00 -
Video Content
00:05:00 -
Automation Best Practices
00:03:00 -
Activities To Complete
00:01:00
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Introduction To Social Media Posting Ideas
00:01:00 -
Where Do I Get Posting Ideas From?
00:02:00 -
Stupid Questions
00:04:00 -
Conversations
00:03:00 -
Stories – The Power Of Narrative
00:06:00 -
Industry News
00:03:00 -
Content Capture Systems
00:03:00 -
Respecting Your Audience
00:03:00 -
Activities To Complete
00:01:00
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Introduction To Creating A Social Media Marketing Post
00:01:00 -
Take Them To The Movies
00:02:00 -
Headlines
00:03:00 -
Body Text
00:05:00 -
Using Images
00:06:00 -
Video Posts
00:07:00 -
Quizzes And Polls
00:01:00 -
Links
00:02:00 -
Hashtags
00:03:00 -
Activities To Complete
00:01:00
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Introduction To Community Based Marketing
00:01:00 -
The Best Kept Secret
00:03:00 -
Choosing A Niche For Your Community
00:04:00 -
Choosing A Platform For Your Community
00:03:00 -
Gate Keepers
00:03:00 -
Community Rules
00:03:00 -
Shared Ownership
00:04:00 -
Visiting Other Communities
00:03:00 -
Activities To Complete
00:01:00
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Introduction To Building A Social Media Marketing Plan
00:01:00 -
Why You Need A Plan
00:02:00 -
Your Social Media Schedule
00:03:00 -
Your Content Calendar
00:04:00 -
Setting Realistic Time Frames
00:03:00 -
Responsibilities And Roles
00:03:00 -
SMART Goals For Your Marketing
00:08:00
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Introduction To Social Media Case Studies
00:01:00 -
Social Media Marketing Mistakes – Part 1
00:07:00 -
Social Media Marketing Mistakes – Part 2
00:04:00 -
Twitter Case Studies
00:06:00 -
Facebook Case Studies
00:05:00 -
LinkedIn Case Studies
00:05:00 -
YouTube Case Studies
00:05:00 -
Instagram Case Studies
00:04:00 -
Pinterest Case Studies
00:04:00 -
Social Media Case Studies – Activities To Complete
00:01:00
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Introduction To Creating Social Media Images With Adobe Spark
00:01:00 -
Adobe Spark Tools Explained
00:05:00 -
Example Of An Adobe Spark Social Image Created On Desktop
00:04:00 -
Example Of An Adobe Spark Social Image Created On Mobile
00:04:00 -
Activities To Complete – Adobe Spark
00:01:00
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Introduction To Social Media Profile Image Creation
00:01:00 -
Equipment Needed
00:07:00 -
Understanding Your Camera
00:05:00
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Offset Lighting Set Up For Portraits
00:08:00 -
Front Lit Lighting For Portraits
00:07:00 -
Setting The Exposure
00:04:00 -
Posing The Face
00:10:00
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Editing A Male Portrait
00:10:00 -
Finishing Your Male Portrait
00:06:00 -
Editing A Female Portrait
00:11:00
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Introduction To Blogging & Copywriting
00:01:00 -
Identifying Your Niche Audience
00:07:00 -
Finding Your Style As A Writer
00:10:00 -
Preparation – Tracking Ideas For Your Blogs And Articles
00:10:00 -
Page Setup And Formatting
00:06:00 -
Links And Actions
00:08:00 -
Additional Content On The Page
00:05:00
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AIDA Copywriting
00:01:00 -
AIDA – The Attention Phase
00:06:00 -
AIDA – The Interest Phase
00:01:00 -
AIDA – The Desire Phase
00:05:00 -
AIDA – The Action Phase
00:07:00 -
Additional Thoughts For Your Blogging And Article Writing
00:03:00
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Introduction
00:01:00 -
Email Marketing – Grasping The Concept
00:08:00 -
Email Marketing Software – Choosing Your Email Marketing Provider
00:06:00 -
Building Your Email Marketing List
00:06:00 -
Different Ways To Get An Email Sign Up
00:08:00 -
Asking For The Email
00:05:00 -
The Magic Of PDF’s
00:09:00
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An Email List Is For Selling Stuff – Right?
00:08:00 -
Email Marketing Styles
00:06:00
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Email Writing Styles
00:08:00 -
Email Copywriting – Using AIDA
00:08:00 -
Email Spam Traps & Pitfalls
00:11:00
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Email Analytics – What To Measure
00:10:00 -
Email Automations – Understanding Their Usage
00:04:00 -
Surveys – How To Use Them To Improve Your List
00:13:00
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Introduction To The Course
00:01:00 -
Google Search – Understanding How Google Search Works
00:03:00
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Local SEO Ranking Factors
00:06:00 -
PDF – Ranking Factors Pie Chart
00:05:00 -
Your Local Ranking Factors – How They Impact Your SEO
00:02:00 -
Your Analytics Spreadsheet
00:02:00 -
Domain Authority And Page Authority
00:03:00 -
Trust Flow
00:03:00 -
Check Your Local SEO Ranking Score
00:03:00 -
Google Local Search
00:13:00
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Google My Business
00:11:00 -
Cleaning Up Old Google Local Listings
00:05:00 -
Creating A Google Review Strategy
00:08:00 -
PDF – Google My Business – Support Community
00:05:00
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Citations – Setting Up Your NAP Page
00:04:00 -
Managing Your Citations
00:13:00
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Back Linking – An Introduction
00:03:00 -
Checking The Quality Of Your Back Links
00:04:00 -
Building Back Links
00:07:00 -
Social Media Business Pages As Back Links
00:02:00
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Content Marketing As Part Of Your Local SEO
00:03:00 -
Creating Your Content
00:11:00
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Understanding Keywords
00:04:00 -
Keyword Strategies – How To Use Keywords Effectively
00:07:00 -
Inserting Your Keywords On Your Website
00:09:00
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Marketing A Local Business
00:02:00 -
AIDA Marketing – An Overview
00:05:00 -
Adwords – An Introduction
00:04:00 -
Google Profiles For Google Personal Accounts
00:03:00 -
Setting Up A Local SEO Marketing Consultancy
00:11:00
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Building Your YouTube Landing Page
00:01:00 -
YouTube SEO – The Importance Of Titles
00:01:00 -
YouTube SEO – The Importance Of Your Descriptions
00:03:00 -
YouTube SEO – The Importance Of Tags
00:04:00 -
YouTube End Screen Annotations
00:05:00 -
YouTube Analytics
00:02:00 -
Publishing And Sharing Your Videos
00:04:00
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The Real Secret To A Successful YouTube Video Launch
00:01:00 -
Eyes On The Prize…
00:06:00
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Introduction To Audio And Video Production
00:01:00 -
Introduction To Mastering Audio Production
00:01:00 -
Technical Challenges You Will Face
00:06:00 -
Choosing Your Microphone
00:06:00 -
Positioning Your Microphone
00:03:00 -
Reducing Echo
00:04:00 -
Reducing Background Noise
00:04:00 -
The Perfect Studio
00:04:00 -
Additional Equipment
00:04:00
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Introduction To Mastering Video Lighting
00:01:00 -
Camera Choices
00:10:00 -
Lighting Choices
00:05:00 -
Composition And Presentation
00:05:00 -
Webcam And Smartphone Setup
00:02:00 -
3 Light Setup For DSLR And Camcorder
00:03:00 -
5 Light Setup For DSLR And Camcorder
00:03:00 -
Teleprompter And Reference Monitor
00:05:00 -
Setting An Exposure
00:03:00
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Introduction To Green Screen Video Production
00:01:00 -
Chroma Keying
00:05:00 -
Lighting A Backdrop
00:06:00 -
XSplit Broadcaster – An Introduction
00:03:00 -
XSplit Settings
00:05:00 -
Building A Presentation
00:04:00 -
Screen Capture
00:03:00
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Introduction To On Camera Presence
00:02:00 -
Why You Need A Studio
00:04:00 -
Communicating With Warmth
00:03:00 -
Talking To Bob
00:04:00 -
Find Your Natural Self
00:04:00 -
Practice Makes Perfect
00:03:00 -
Take 2
00:04:00 -
Additional Tips
00:04:00
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Introduction To Writing A Promotional Script For Your Video
00:01:00 -
Meet Bob
00:03:00 -
AIDA Psychology
00:01:00 -
Attention
00:02:00 -
Interest
00:03:00 -
Desire
00:04:00 -
Action
00:03:00
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Introduction To Editing With Adobe Premiere Pro And Adobe Audition
00:01:00 -
Setting Up Your Folder Structure
00:06:00 -
Colour Grading Your Video
00:11:00 -
Audio Correction Techniques
00:18:00 -
Cutting Options – Video Editing
00:10:00 -
Breath And Click Removal
00:05:00 -
Advanced Audio Cleaning
00:03:00 -
Adding Music To Your Video
00:05:00 -
Exporting Your Video
00:03:00
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Introduction to Vlogging
00:01:00 -
What Is Vlogging
00:08:00 -
Vlogging Equipment – Budget Or 4k?
00:01:00 -
Vlogging Equipment – Budget Recommendations
00:04:00 -
Vlogging Equipment – Choosing Your 4k Camera
00:04:00 -
Vlogging Equipment – Choosing Your Microphones
00:09:00 -
Vlogging Equipment – Tripods And Accessories
00:05:00 -
Filming Techniques
00:06:00 -
Editing A Vlog
00:06:00 -
Activities For The Vlogging Section
00:01:00
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Introduction To Instagram Marketing
00:01:00 -
Understanding Instagram
00:05:00 -
Growing Your Audience
00:07:00 -
Hashtagging Tools
00:07:00 -
Better Pictures With Your Phone – Controlling The Exposure
00:04:00 -
Basic Composition – The Rule Of Thirds
00:03:00 -
Understanding Light
00:07:00 -
Controlling Your Background
00:06:00 -
Editing Your Images With Snapseed
00:10:00 -
Understanding Instagram – Activities To Complete
00:01:00
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Introduction To Quora Marketing
00:01:00 -
What Is Quora?
00:05:00 -
Setting Up Your Quora Profile
00:06:00 -
Finding Quora Questions To Answer
00:09:00 -
Writing A Quora Answer
00:09:00 -
Quora Growth Tips
00:04:00 -
Quora Activities To Complete
00:01:00
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Introduction To Pinterest Marketing
00:01:00 -
What Is Pinterest?
00:07:00 -
Setting Up Your Pinterest Business Profile
00:07:00 -
Creating A Board On Pinterest
00:03:00 -
Creating Pins On Pinterest
00:07:00 -
Understanding Rich Pins And Buyable Pins
00:04:00 -
Pinterest Growth Tips
00:04:00 -
Pinterest Board Strategy Examples
00:05:00 -
Pinterest Tools
00:01:00 -
Pinterest Activities To Complete
00:01:00
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Introduction To Podcasting
00:01:00 -
What Is Podcasting?
00:04:00 -
Getting Started With Podcasting
00:04:00 -
Podcasting Equipment
00:09:00 -
Designing Your Podcast
00:08:00 -
Podcast Recording Tips
00:11:00 -
Finding Guests For Your Show
00:07:00 -
Editing Your Podcast With Adobe Audition
00:03:00 -
Marketing Your Podcast
00:05:00 -
Podcasting Activities To Complete
00:01:00
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Summary For The Course
00:01:00
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