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Marketing
Social Media Marketing Course - Digital Marketing Strategy Masterclass

Social Media Marketing Course – Digital Marketing Strategy Masterclass

(3 Reviews)

Students

GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

This is an ideal course for the entrepreneurs, marketing officers or managers, or anyone working in a digital platform. Complete your digital marketing training by enrolling on this Social Media Marketing Course – Digital Marketing Strategy Masterclass and obtain the essential social media marketing skills. Social media is a great place to advertise the business products and services and thus reaching the highest number of audience. This program serves some educative learning units that ensure that the students receive a constructive learning experience and practically benefit from it.

What you’ll learn

You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online.
Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective.
Write Blogs And Articles That Get Viewers To Take Action.
Master The Basics Of Search Engine Optimisation.
Create A Professional Social Media Profile Image Using Just A Smartphone.
Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business.
Source And Store Social Media Posting Ideas So That You Always Have Something To Share.
Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building.
Understand How Social Media Marketing Really Works For Your Business.
Understand The Social Media Platforms And How They Can Be Used.
Demonstrate That You Understand How Email Marketing Works.
Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos.
Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques.
Master The Art Of Posting On Social Media Platforms.
Create A Social Media Marketing Post To A High Standard That Gets Engagement.

Requirements

You Will Need A Basic Grasp Of How To Set Up A Social Media Account
You Will Need Access To The Internet

Course content

44 Sections 284 lectures 20 hours 58 mins in total

Social Media Marketing-Understanding Social Media Marketing

12 lectures • 49 m: 0 s

Mastering Social Media Marketing

00:10:00
Introduction To The Social Media Marketing Masterclass

00:01:00
Free Group For Students

00:01:00
PDF – Free Group For Students

00:05:00
Introduction To The Social Media Marketing Section

00:01:00
The Social Media Marketing Monster

00:03:00
Free Vs Paid Traffic

00:03:00
What Is Marketing?

00:10:00
What Is Media?

00:04:00
What Is Social?

00:07:00
Local Vs International

00:03:00
Activities To Complete

00:01:00

Social Media Marketing-Marketing As A Business Priority

7 lectures • 22 m: 0 s

Introduction To Marketing As A Business Priority

00:01:00
The Marketing Company

00:04:00
Feast And Famine

00:03:00
Continuous Marketing

00:04:00
The 80/20 Principle

00:04:00
Sales And Marketing

00:05:00
Activities To Complete

00:01:00

Social Media Marketing-The Buyer Journey

9 lectures • 41 m: 0 s

Introduction To Understanding The Buyer Journey

00:01:00
Meet Bob

00:14:00
The Seven Steps To Marriage

00:05:00
The Buyer Journey AIDA

00:03:00
Attention Content

00:02:00
Interest Content

00:07:00
Desire Content

00:04:00
Action Content

00:04:00
Activities To Complete

00:01:00

Bob's World View

6 lectures • 29 m: 0 s

Introduction To Bob’s World View

00:01:00
Understanding World Views

00:05:00
Understanding Bob

00:03:00
Confirming A World View

00:06:00
The Family Kettle – Bob’s World View

00:13:00
Bob’s World View – Activities To Complete

00:01:00

Social Media Marketing-Social Media Marketing And SEO

7 lectures • 28 m: 0 s

Introduction To Social Media Marketing & SEO

00:01:00
The Truth About Social Signals

00:04:00
The Problem With New Websites

00:07:00
The Snowball Effect

00:04:00
The Great Deception

00:03:00
Your Website As Your Data Center

00:08:00
Activities To Complete

00:01:00

Social Media Marketing-Social Media Marketing Platforms

8 lectures • 25 m: 0 s

Introduction To Social Media Marketing Platforms

00:01:00
Finding Bob

00:02:00
What Platform Should I Use?

00:03:00
Business Or Personal Branding?

00:08:00
Social Media Branding Tips

00:03:00
Creating Your Social Media Marketing Biography

00:04:00
House Keeping

00:03:00
Activities To Complete

00:01:00

Social Media Marketing-Posting On Social Media Platforms

11 lectures • 33 m: 0 s

Introduction To Posting On Social Media Platforms

00:01:00
The Golden Rules

00:03:00
Curation Vs Creation Of Content

00:04:00
What Types Of Content Should I Create?

00:04:00
Written Content

00:01:00
Photography Content

00:05:00
Infographics Content

00:03:00
Podcast Content

00:03:00
Video Content

00:05:00
Automation Best Practices

00:03:00
Activities To Complete

00:01:00

Social Media Marketing-Social Media Posting Ideas

9 lectures • 26 m: 0 s

Introduction To Social Media Posting Ideas

00:01:00
Where Do I Get Posting Ideas From?

00:02:00
Stupid Questions

00:04:00
Conversations

00:03:00
Stories – The Power Of Narrative

00:06:00
Industry News

00:03:00
Content Capture Systems

00:03:00
Respecting Your Audience

00:03:00
Activities To Complete

00:01:00

Social Media Marketing-Creating A Social Media Marketing Post

10 lectures • 31 m: 0 s

Introduction To Creating A Social Media Marketing Post

00:01:00
Take Them To The Movies

00:02:00
Headlines

00:03:00
Body Text

00:05:00
Using Images

00:06:00
Video Posts

00:07:00
Quizzes And Polls

00:01:00
Links

00:02:00
Hashtags

00:03:00
Activities To Complete

00:01:00

Social Media Marketing-Community Based Marketing

9 lectures • 25 m: 0 s

Introduction To Community Based Marketing

00:01:00
The Best Kept Secret

00:03:00
Choosing A Niche For Your Community

00:04:00
Choosing A Platform For Your Community

00:03:00
Gate Keepers

00:03:00
Community Rules

00:03:00
Shared Ownership

00:04:00
Visiting Other Communities

00:03:00
Activities To Complete

00:01:00

Social Media Marketing - Building A Social Media And Content Marketing Plan

7 lectures • 24 m: 0 s

Introduction To Building A Social Media Marketing Plan

00:01:00
Why You Need A Plan

00:02:00
Your Social Media Schedule

00:03:00
Your Content Calendar

00:04:00
Setting Realistic Time Frames

00:03:00
Responsibilities And Roles

00:03:00
SMART Goals For Your Marketing

00:08:00

Social Media Marketing - Cases Studies

10 lectures • 42 m: 0 s

Introduction To Social Media Case Studies

00:01:00
Social Media Marketing Mistakes – Part 1

00:07:00
Social Media Marketing Mistakes – Part 2

00:04:00
Twitter Case Studies

00:06:00
Facebook Case Studies

00:05:00
LinkedIn Case Studies

00:05:00
YouTube Case Studies

00:05:00
Instagram Case Studies

00:04:00
Pinterest Case Studies

00:04:00
Social Media Case Studies – Activities To Complete

00:01:00

Creating Social Media Images

5 lectures • 15 m: 0 s

Introduction To Creating Social Media Images With Adobe Spark

00:01:00
Adobe Spark Tools Explained

00:05:00
Example Of An Adobe Spark Social Image Created On Desktop

00:04:00
Example Of An Adobe Spark Social Image Created On Mobile

00:04:00
Activities To Complete – Adobe Spark

00:01:00

Profile Image - Creating Your Social Media Profile Image

3 lectures • 13 m: 0 s

Introduction To Social Media Profile Image Creation

00:01:00
Equipment Needed

00:07:00
Understanding Your Camera

00:05:00

Profile Image - Lighting And Posing Your Subject

4 lectures • 29 m: 0 s

Offset Lighting Set Up For Portraits

00:08:00
Front Lit Lighting For Portraits

00:07:00
Setting The Exposure

00:04:00
Posing The Face

00:10:00

Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone

3 lectures • 27 m: 0 s

Editing A Male Portrait

00:10:00
Finishing Your Male Portrait

00:06:00
Editing A Female Portrait

00:11:00

Blogging - Copywriting For Blogs And Articles

7 lectures • 47 m: 0 s

Introduction To Blogging & Copywriting

00:01:00
Identifying Your Niche Audience

00:07:00
Finding Your Style As A Writer

00:10:00
Preparation – Tracking Ideas For Your Blogs And Articles

00:10:00
Page Setup And Formatting

00:06:00
Links And Actions

00:08:00
Additional Content On The Page

00:05:00

Blogging - Writing Your Copy

6 lectures • 23 m: 0 s

AIDA Copywriting

00:01:00
AIDA – The Attention Phase

00:06:00
AIDA – The Interest Phase

00:01:00
AIDA – The Desire Phase

00:05:00
AIDA – The Action Phase

00:07:00
Additional Thoughts For Your Blogging And Article Writing

00:03:00

Email Marketing - Building Your Email List

7 lectures • 43 m: 0 s

Introduction

00:01:00
Email Marketing – Grasping The Concept

00:08:00
Email Marketing Software – Choosing Your Email Marketing Provider

00:06:00
Building Your Email Marketing List

00:06:00
Different Ways To Get An Email Sign Up

00:08:00
Asking For The Email

00:05:00
The Magic Of PDF’s

00:09:00

Email Marketing - Using Your Email List

2 lectures • 14 m: 0 s

An Email List Is For Selling Stuff – Right?

00:08:00
Email Marketing Styles

00:06:00

Email Marketing - Email Copywriting

3 lectures • 27 m: 0 s

Email Writing Styles

00:08:00
Email Copywriting – Using AIDA

00:08:00
Email Spam Traps & Pitfalls

00:11:00

Email Marketing - Email Analytics - Automations - Maintenence

3 lectures • 27 m: 0 s

Email Analytics – What To Measure

00:10:00
Email Automations – Understanding Their Usage

00:04:00
Surveys – How To Use Them To Improve Your List

00:13:00

Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search

2 lectures • 4 m: 0 s

Introduction To The Course

00:01:00
Google Search – Understanding How Google Search Works

00:03:00

Local SEO + SEO - Google Search And Your Position In Local Search

8 lectures • 37 m: 0 s

Local SEO Ranking Factors

00:06:00
PDF – Ranking Factors Pie Chart

00:05:00
Your Local Ranking Factors – How They Impact Your SEO

00:02:00
Your Analytics Spreadsheet

00:02:00
Domain Authority And Page Authority

00:03:00
Trust Flow

00:03:00
Check Your Local SEO Ranking Score

00:03:00
Google Local Search

00:13:00

Local SEO + SEO - Google My Business - A Strong Local SEO Factor

4 lectures • 29 m: 0 s

Google My Business

00:11:00
Cleaning Up Old Google Local Listings

00:05:00
Creating A Google Review Strategy

00:08:00
PDF – Google My Business – Support Community

00:05:00

Local SEO + SEO - Building Up Reviews - Including Google Local Reviews

2 lectures • 17 m: 0 s

Citations – Setting Up Your NAP Page

00:04:00
Managing Your Citations

00:13:00

Local SEO + SEO - Backlinks - Understand How They Improve SEO

4 lectures • 16 m: 0 s

Back Linking – An Introduction

00:03:00
Checking The Quality Of Your Back Links

00:04:00
Building Back Links

00:07:00
Social Media Business Pages As Back Links

00:02:00

Local SEO + SEO - On Site SEO - Improving Your Sites SEO

2 lectures • 14 m: 0 s

Content Marketing As Part Of Your Local SEO

00:03:00
Creating Your Content

00:11:00

Local SEO + SEO - Keyword Optimisation For Powerful SEO

3 lectures • 20 m: 0 s

Understanding Keywords

00:04:00
Keyword Strategies – How To Use Keywords Effectively

00:07:00
Inserting Your Keywords On Your Website

00:09:00

Local SEO + SEO - Local Business Online Marketing

5 lectures • 25 m: 0 s

Marketing A Local Business

00:02:00
AIDA Marketing – An Overview

00:05:00
Adwords – An Introduction

00:04:00
Google Profiles For Google Personal Accounts

00:03:00
Setting Up A Local SEO Marketing Consultancy

00:11:00

YouTube Marketing - YouTube Channel Setup And SEO

7 lectures • 20 m: 0 s

Building Your YouTube Landing Page

00:01:00
YouTube SEO – The Importance Of Titles

00:01:00
YouTube SEO – The Importance Of Your Descriptions

00:03:00
YouTube SEO – The Importance Of Tags

00:04:00
YouTube End Screen Annotations

00:05:00
YouTube Analytics

00:02:00
Publishing And Sharing Your Videos

00:04:00

YouTube Marketing - YouTube Video Launch Strategy

2 lectures • 7 m: 0 s

The Real Secret To A Successful YouTube Video Launch

00:01:00
Eyes On The Prize…

00:06:00

Audio Production - Mastering Audio Production For Video And Podcasting

9 lectures • 33 m: 0 s

Introduction To Audio And Video Production

00:01:00
Introduction To Mastering Audio Production

00:01:00
Technical Challenges You Will Face

00:06:00
Choosing Your Microphone

00:06:00
Positioning Your Microphone

00:03:00
Reducing Echo

00:04:00
Reducing Background Noise

00:04:00
The Perfect Studio

00:04:00
Additional Equipment

00:04:00

Video Production - Mastering Video Lighting And Subject Composition

9 lectures • 37 m: 0 s

Introduction To Mastering Video Lighting

00:01:00
Camera Choices

00:10:00
Lighting Choices

00:05:00
Composition And Presentation

00:05:00
Webcam And Smartphone Setup

00:02:00
3 Light Setup For DSLR And Camcorder

00:03:00
5 Light Setup For DSLR And Camcorder

00:03:00
Teleprompter And Reference Monitor

00:05:00
Setting An Exposure

00:03:00

Video Production - Green Screen Video Production

7 lectures • 27 m: 0 s

Introduction To Green Screen Video Production

00:01:00
Chroma Keying

00:05:00
Lighting A Backdrop

00:06:00
XSplit Broadcaster – An Introduction

00:03:00
XSplit Settings

00:05:00
Building A Presentation

00:04:00
Screen Capture

00:03:00

Video Production - On Camera Presence - Getting Comfortable On Camera

8 lectures • 28 m: 0 s

Introduction To On Camera Presence

00:02:00
Why You Need A Studio

00:04:00
Communicating With Warmth

00:03:00
Talking To Bob

00:04:00
Find Your Natural Self

00:04:00
Practice Makes Perfect

00:03:00
Take 2

00:04:00
Additional Tips

00:04:00

Video Production - Writing A Promotional Script For Your Video

7 lectures • 17 m: 0 s

Introduction To Writing A Promotional Script For Your Video

00:01:00
Meet Bob

00:03:00
AIDA Psychology

00:01:00
Attention

00:02:00
Interest

00:03:00
Desire

00:04:00
Action

00:03:00

Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition

9 lectures • 1 hour 2 mins

Introduction To Editing With Adobe Premiere Pro And Adobe Audition

00:01:00
Setting Up Your Folder Structure

00:06:00
Colour Grading Your Video

00:11:00
Audio Correction Techniques

00:18:00
Cutting Options – Video Editing

00:10:00
Breath And Click Removal

00:05:00
Advanced Audio Cleaning

00:03:00
Adding Music To Your Video

00:05:00
Exporting Your Video

00:03:00

Introduction To Vlogging

10 lectures • 45 m: 0 s

Introduction to Vlogging

00:01:00
What Is Vlogging

00:08:00
Vlogging Equipment – Budget Or 4k?

00:01:00
Vlogging Equipment – Budget Recommendations

00:04:00
Vlogging Equipment – Choosing Your 4k Camera

00:04:00
Vlogging Equipment – Choosing Your Microphones

00:09:00
Vlogging Equipment – Tripods And Accessories

00:05:00
Filming Techniques

00:06:00
Editing A Vlog

00:06:00
Activities For The Vlogging Section

00:01:00

Understanding Instagram

10 lectures • 51 m: 0 s

Introduction To Instagram Marketing

00:01:00
Understanding Instagram

00:05:00
Growing Your Audience

00:07:00
Hashtagging Tools

00:07:00
Better Pictures With Your Phone – Controlling The Exposure

00:04:00
Basic Composition – The Rule Of Thirds

00:03:00
Understanding Light

00:07:00
Controlling Your Background

00:06:00
Editing Your Images With Snapseed

00:10:00
Understanding Instagram – Activities To Complete

00:01:00

Quora Marketing

7 lectures • 35 m: 0 s

Introduction To Quora Marketing

00:01:00
What Is Quora?

00:05:00
Setting Up Your Quora Profile

00:06:00
Finding Quora Questions To Answer

00:09:00
Writing A Quora Answer

00:09:00
Quora Growth Tips

00:04:00
Quora Activities To Complete

00:01:00

Pinterest Marketing

10 lectures • 40 m: 0 s

Introduction To Pinterest Marketing

00:01:00
What Is Pinterest?

00:07:00
Setting Up Your Pinterest Business Profile

00:07:00
Creating A Board On Pinterest

00:03:00
Creating Pins On Pinterest

00:07:00
Understanding Rich Pins And Buyable Pins

00:04:00
Pinterest Growth Tips

00:04:00
Pinterest Board Strategy Examples

00:05:00
Pinterest Tools

00:01:00
Pinterest Activities To Complete

00:01:00

Introduction To Podcasting

10 lectures • 53 m: 0 s

Introduction To Podcasting

00:01:00
What Is Podcasting?

00:04:00
Getting Started With Podcasting

00:04:00
Podcasting Equipment

00:09:00
Designing Your Podcast

00:08:00
Podcast Recording Tips

00:11:00
Finding Guests For Your Show

00:07:00
Editing Your Podcast With Adobe Audition

00:03:00
Marketing Your Podcast

00:05:00
Podcasting Activities To Complete

00:01:00

Course Summary

1 lecture • 1 m: 0 s

Summary For The Course

00:01:00

Certification

After successfully completing the course, you will be able to get the and internationally accepted certificate to share your achievement with potential employers or include it in your CV.

Student Reviews

Excellent

4.5 Average 3 Reviews

Reviews

Great learning experience with iStudy. Clear lessons and easy to follow. Really impressed.

Loved the flexibility. Studied at my own pace and finished quickly.

Excellent course quality. I feel more confident in my skills now.

iStudy delivered exactly what I needed. Very smooth process.

Customer support was fast and helpful. Got answers straight away.

Great platform. Well-structured lessons and simple navigation.

Really happy with the experience. The certificate arrived quickly.

Clear teaching style and easy to understand. Highly recommend.

Self-paced learning was a huge benefit. Finished around my schedule.

Great value for money. Quality courses and helpful support.

I enjoyed learning with iStudy. Everything was straightforward.

Quick, simple and informative. Made studying stress-free.

Fantastic support team. They resolved my issue in minutes.

Course material was clear and engaging. Very happy overall.

Loved the layout and simple step-by-step lessons.

Prompt certificate delivery. Really impressed with the service.

Good quality courses and easy platform to use.

Very convenient. Learned at my own pace without pressure.

Great experience from start to finish. Worth every penny.

Clear content, supportive team and fast responses. Highly recommend iStudy.

Frequently Asked Question

Are there any prerequisites for taking the course?

There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.

Can I access the course at any time, or is there a set schedule?

You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.

How long will I have access to the course?

For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.

Is there a certificate of completion provided after completing the course?

Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.

Can I switch courses or get a refund if I'm not satisfied with the course?

We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.

How do I track my progress in the course?

Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.

What if I have technical issues or difficulties with the course?

If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.