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Google AdWords & Social Media Marketing Accredited Diploma

Google AdWords & Social Media Marketing Accredited Diploma

Learn Google AdWords & social media marketing with this accredited diploma. Boost your skills in keyword research, ad creation, and campaigns on Facebook, Instagram & Twitter. Perfect for entrepreneurs, marketers, freelancers, and beginners ready to boost traffic, conversions, and brand growth.

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GET THIS COURSE AND 3000+ OTHERS FOR ONLY £49 PER YEAR. FIND OUT MORE

Google AdWords & Social Media Marketing Accredited Diploma Overview

In today’s fast-paced digital world, knowing how to advertise effectively can make all the difference to your sales. If your products or services aren’t reaching enough customers, it’s time to master the power of online advertising. The Google AdWords & Social Media Marketing Accredited Diploma will teach you proven strategies to promote your business, boost your visibility, and drive higher sales through targeted campaigns.

This course provides a complete guide to Google AdWords, the leading online advertising platform that connects your ads with the right audience based on keywords, cookies, and browsing behaviour. You’ll learn how to create compelling ad copy, target the right demographics, and get maximum return on your investment. Alongside this, you’ll explore the world of social media marketing — from Facebook and Instagram to Twitter — to gain organic and paid traffic that will enhance your brand presence.

The Google AdWords & Social Media Marketing Accredited Diploma is designed to equip you with both the theory and practical skills needed to run powerful ad campaigns. Whether you’re an entrepreneur, marketer, or aspiring digital strategist, this course will help you turn clicks into conversions. So enrol today and learn the modern way to advertise successfully.

What You Will Learn from Google AdWords & Social Media Marketing Accredited Diploma

Understand the fundamentals of Google AdWords and paid search advertising
Learn how to research keywords and set up targeted campaigns
Create high-converting ad copy and optimise for maximum ROI
Master social media marketing strategies on Facebook, Instagram, and Twitter
Gain skills in audience targeting and engagement
Track, analyse, and improve campaign performance
Use both organic and paid methods to grow brand awareness

Why Should You Choose this Google AdWords & Social Media Marketing Accredited Diploma

Our course is designed for anyone who wants to master the art of digital advertising using two of the most powerful tools available today — Google AdWords and social media platforms. With a perfect blend of theory and step-by-step practical training, you’ll learn how to run campaigns that deliver measurable results.

Whether you want to market your own business, work for an agency, or offer freelance advertising services, this course covers everything from setting up your first ad to advanced targeting and optimisation techniques. By the end, you’ll have the confidence to create advertising strategies that get noticed.

Key Topics Covered

Introduction to Google AdWords and PPC advertising
Keyword research and campaign setup
Writing effective ad copy
Bid strategies and budget management
Facebook Ads and audience targeting
Instagram marketing techniques
Twitter ads and engagement strategies
Campaign performance tracking and optimisation

Who Should Take This Course?

This Google AdWords & Social Media Marketing Accredited Diploma is perfect for business owners, marketing professionals, freelancers, and anyone looking to gain in-demand skills in digital advertising. It’s also ideal for individuals who want to change careers and move into marketing or start their own online business. Whether you’re a complete beginner or already have some experience, this course will give you the tools you need to excel.

Requirements

There are no prior qualifications needed to enrol in this course. You’ll just need basic computer skills, a good understanding of English, and an internet-connected device such as a laptop, tablet, or smartphone. The course is designed to be flexible, allowing you to study at your own pace from anywhere in the world.

Why Should You Learn with iStudy

Lifetime access to the course
No hidden fees or exam charges
CPD Qualification Standards certification on successful completion
Full Tutor support on weekdays (Monday – Friday)
Efficient exam system, assessment, and instant results
Download Printable PDF certificate immediately after completion
Optional hard copy certificate delivery for as little as £9
Improve your chance of gaining professional skills and better earning potential

Career Path

Completing this diploma opens doors to a variety of roles in the digital marketing field, including:

Google Ads Specialist
Social Media Marketing Executive
Digital Marketing Coordinator
Freelance Advertising Consultant
PPC Campaign Manager
E-commerce Marketing Strategist

Start Your Career Today

The demand for skilled digital marketers continues to grow globally. By becoming certified in Google AdWords and Social Media Marketing, you can position yourself as an expert in the field, attract more clients, and increase your professional opportunities.

Enrol today to start mastering the art of online advertising and take your business or career to the next level.

Course content

11 Sections 64 lectures 26 hours 44 mins in total

Google AdWords & Social Media Marketing Accredited Diploma (Updated Version)

0 lectures • 0 m: 0 s

Google AdWords

14 lectures • 1 hour 15 mins

Google Adwords for your Business

00:02:00
How Adwords Works

00:03:00
Setting up your Adwords Account

00:07:00
Example of Ads that we are creating

00:04:00
Exploring the Adwords Interface

00:05:00
Discovering the best keywords

00:11:00
Creating a Google Adwords Serch Campaign

00:06:00
Selecting your Audience

00:04:00
Choosing your Vid setting for Google Adwords

00:04:00
Creating an Ad group and Adding Keywords

00:04:00
Finalizing your Google Ad

00:13:00
Managing your Google Ads Campaigns and Analytics

00:10:00
Creating a YouTube Ad with Google Adwords

00:01:00
Assignment Google Adwords

00:01:00

Social Media Marketing

19 lectures • 2 hour 14 mins

Social Marketing Intro

00:01:00
Marketing On Facebook & Instagram

00:19:00
Marketing On Twitter & YouTube

00:14:00
Intro To Pintrest Marketing

00:01:00
Pintrest Marketing – Part 1

00:07:00
Pintrest Marketing – Part 2

00:16:00
Pintrest Marketing – Part 3

00:11:00
LinkedIn Marketing Intro

00:01:00
LinkedIn Marketing – Part 1

00:06:00
LinkedIn Marketing – Part 2

00:07:00
LinkedIn Marketing – Part 3

00:05:00
Intro To Split Testing

00:01:00
Split Testing – Part 1

00:10:00
Split Testing – Part 2

00:05:00
Split Testing – Part 3

00:09:00
Intro To Funnel Building

00:01:00
Funnel Building – Part 1

00:04:00
Funnel Building – Part 2

00:07:00
19 – Funnel Building – Part 3

00:09:00

Google AdWords & Social Media Marketing Accredited Diploma (Old Version)

0 lectures • 0 m: 0 s

Google Adwords

9 lectures • 7 hour 0 mins

Benefits of online advertising and AdWords

00:30:00
Choosing a campaign type

00:30:00
Measure your results

00:30:00
The Secret to Monster Keyword Lists

01:00:00
Adwords Groups Plural

00:30:00
Save On Your Adwords Budget

01:00:00
Explosive Adwords Copywriting

01:00:00
Optimizing Your Landing Page

01:00:00
The v – Dynamic Keywords

01:00:00

Search Engine Optimization

12 lectures • 9 hour 30 mins

What Is Search Engine Optimization?

01:00:00
Search Engines That Use SEO

01:00:00
Using SEO In Website Text

01:00:00
Using SEO For Google Ads

01:00:00
Using SEO For Article Marketing

01:00:00
Using SEO In Press Releases

00:30:00
Using Longtail Keywords

00:30:00
Using Google To Discover The Best Keywords

00:30:00
SEO For Video Ads

00:30:00
SEO In Photos

00:30:00
Blogging With SEO Marketing

01:00:00
Using A SEO Company

01:00:00

Social Media Marketing

8 lectures • 6 hour 45 mins

Introduction

00:30:00
Understanding the Value of Social Media Buzz and What It Can Do For Your Business

01:00:00
Developing a Winning Social Media Marketing Plan

01:00:00
Setup and Manage a Facebook Page That Works

01:00:00
Tweet Your Way to Online Prominence

01:00:00
Build Your Network with LinkedIn

01:00:00
Captivate Your Audience with YouTube

01:00:00
Conclusion

00:15:00

Mock Exam

0 lectures • 0 m: 0 s

Mock Exam- Google Adwords & Social Media Marketing Accredited Diploma

Final Exam

0 lectures • 0 m: 0 s

Final Exam- Google Adwords & Social Media Marketing Accredited Diploma

Order Your Certificate & Transcripts

1 lecture • 0 m: 0 s

Order Your Certificate & Transcripts

Share Your Feedback

1 lecture • 0 m: 0 s

Share Your Feedback

Certification

After successfully completing the course, you will be able to get the and internationally accepted certificate to share your achievement with potential employers or include it in your CV.

Student Reviews

Excellent

4.8 Average 5 Reviews

Reviews

Great learning experience with iStudy. Clear lessons and easy to follow. Really impressed.

Loved the flexibility. Studied at my own pace and finished quickly.

Excellent course quality. I feel more confident in my skills now.

iStudy delivered exactly what I needed. Very smooth process.

Customer support was fast and helpful. Got answers straight away.

Great platform. Well-structured lessons and simple navigation.

Really happy with the experience. The certificate arrived quickly.

Clear teaching style and easy to understand. Highly recommend.

Self-paced learning was a huge benefit. Finished around my schedule.

Great value for money. Quality courses and helpful support.

I enjoyed learning with iStudy. Everything was straightforward.

Quick, simple and informative. Made studying stress-free.

Fantastic support team. They resolved my issue in minutes.

Course material was clear and engaging. Very happy overall.

Loved the layout and simple step-by-step lessons.

Prompt certificate delivery. Really impressed with the service.

Good quality courses and easy platform to use.

Very convenient. Learned at my own pace without pressure.

Great experience from start to finish. Worth every penny.

Clear content, supportive team and fast responses. Highly recommend iStudy.

Frequently Asked Question

Are there any prerequisites for taking the course?

There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.

Can I access the course at any time, or is there a set schedule?

You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.

How long will I have access to the course?

For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.

Is there a certificate of completion provided after completing the course?

Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.

Can I switch courses or get a refund if I'm not satisfied with the course?

We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.

How do I track my progress in the course?

Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.

What if I have technical issues or difficulties with the course?

If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.