Extended Diploma in Creative Advertising
Course content
3 Sections 11 lectures 7 hours 45 mins in total
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What is Advertising?
01:00:00 -
Emphasize Benefits, Not Features
00:30:00 -
Push Their Emotional Hot Buttons
01:00:00 -
Incorporating Proof and Believability
01:00:00 -
The Unique Selling Proposition (USP)
01:00:00 -
The Headline
00:30:00 -
The More You Tell, The More You Sell
00:30:00 -
Write To Be Scanned
00:30:00 -
The Structure of AIDA
00:30:00 -
Use Takeaway Selling to Increase the Urgency
01:00:00 -
Conclusion
00:15:00
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Mock Exam- Extended Diploma in Creative Advertising
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Final Exam- Extended Diploma in Creative Advertising

2
Extended Diploma in Creative Advertising
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