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A well-prepared business pitch is among the leading of many obstacles you as an entrepreneur must jump to get your company off the ground. A perfect pitch can bring valuable business relationships with more worthy business motives. Business pitches commonly take place in a wide variety of settings, from elevators to offices, to parties. Whether it’s an informal ‘elevator’ pitch or a formal pitch to potential investors, understanding how to deliver your idea in a brief and impactful approach can be the difference between being appreciated or declined.

This Perfect Pitching: How to Tell Them What They Want to Hear course is intended to provide you with the skills and the confidence you need to deliver pitches that are influencing and remarkable.

You’ll learn how to:

  • Keep a cool head during your pitch
  • Feel confident speaking openly
  • Be realistic with your sales predictions
  • Come up with a plan for negotiating
  • Tell them what they want to hear
  • Use the appropriate language
  • Reveal your passion and tell a consistent story
  • Promote yourself as smart, intelligent businessperson
  • Complete any pitch with a powerful call to action


  • A willingness to learn
  • An open and ambitious mind

Who is the target audience?

  • Anyone involved in pitching their ideas
  • Entrepreneurs and start-up founders
  • Anyone seeking financial investment
  • Anyone keen to develop their skills of influence, persuasion and public speaking

Who is Alan Stevens?

Alan has been speaking professionally, on and off stage, for about 40 years. He has written a number of books on the subject, the most recent titled ‘The Exceptional Speaker’. He is the most decorated public speaker in the world, having won more awards than any other speaker. He has been the President of the Global Speakers Federation as well as President of the National Speakers Federation in the UK. During his career he has worked with thousands of people and blue chip companies to help them improve their presentation skills.


“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.”

– Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete

Course Curriculum

Promo Video FREE 00:02:00
The 9 Steps to a Perfect Pitch
An Introduction: Why Pitching is Important 00:02:00
Being Concise 00:02:00
Solving their Problem 00:03:00
Telling Them What They Want to Hear 00:02:00
Speaking in Plain English 00:02:00
Grabbing the Listener’s Attention 00:03:00
Asking Qualifier Questions 00:03:00
Showing Your Passion 00:03:00
Telling a Consistent Story 00:02:00
Concluding with a Call to Action 00:02:00
Types of Pitches
The Pixar Pitch 00:04:00
The Rhyming Pitch 00:01:00
The One-Word Pitch 00:01:00
The Logline Pitch 00:01:00
The Question Pitch 00:01:00
Summary 00:02:00
Next steps / further reading 00:01:00
Course Certification


This course is for anyone who's interested in this topic and wants to learn more about it. This course will also help you gain potential professional skills.

No prior qualifications are needed to take this course.

You can study this course from wherever and whenever you want. You can study at your own pace and from any device. Just log in to your account from any device and start learning!

Yes, there is a test at the end of the course. Once you’ve completed all the modules of the course, you will have to give a multiple-choice test. The questions will be based on the topics of the modules you studied. And of course, you can take the test at any time, from any device and from anywhere you want.

Don’t worry if you fail the test, you can retake it as many times as you want.

You don’t have to wait a minute after your payment has been received, you can begin immediately. You will create your login details during the checkout process and we will also send you an email confirming your login details.

We make the payment process easy for you. You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. We use the latest SSL encryption for all transactions, so your order is safe and secure.

After you complete the course, you’ll immediately receive a free printable PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! You may have to wait for 3 to 9 days to get the hard copy certificate.

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