Course Description
Learn the strategies of publicity for your business, non-profits, activists, solo practitioners, and entrepreneurs with the Get Local Publicity course.
Publicity is mandatory if you are a businessman, an entrepreneur, or activist. If you cannot able to make your thoughts and service public, people will not able to reach you. The course practical course provides you with the essential skills related to publicity. You will master the procedures for obtaining publicity. The course covers both traditional and the new ways of publicity. You will learn how to gain publicity using the traditional ways such as using newspapers, magazines, radio, TV. The course also shows the new methods of publicity including local blogs, other social media and “influencers”. The course presents the top seven strategies for local publicity along with the necessary tools and techniques of publicity.
Lastly, the course guides you how to avoid blunder in publicity. In short, the course teaches you how to obtain publicity and how to avoid mistakes while applying strategies for publicity.
What Will I Learn?
- Create and implement a realistic plan for local publicity
Requirements
- No prerequisites: no software or technical knowledge needed, only an interest in getting local publicity.
- Suitable for any level of marketing experience.
Who is the target audience?
- Local business owners/managers/entrepreneurs
- Local nonprofits
- Solo practitioners
- Grassroots activists
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Overview
00:03:00
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Benefits of Publicity
00:04:00 -
The Three Basic Factors for Publicity
00:16:00 -
The Top Seven Strategies for Local Publicity
00:11:00 -
Publicity Tools and Techniques, Part 1
00:09:00 -
Publicity Tools and Techniques, Part 2
00:06:00 -
Publicity Blunders to Avoid
00:08:00 -
Go for It!
00:03:00
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