Advanced Professional Diploma in Customer Relationship Management
Master customer relationships and retention strategies. Learn CRM, loyalty programs, complaint handling, and advanced service techniques.
Course content
5 Sections 28 lectures 23 hours 30 mins in total
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Good Customer Relationship – Why is it Important?
01:00:00 -
Understanding Your Customers
01:00:00 -
How to Calculate Customer’s Lifetime Value
00:30:00 -
How to Keep Your Customers Happy?
01:00:00 -
How to Get Your Customers to Say ‘Wow!’
01:00:00 -
Proven Methods of Customer Retention
01:00:00 -
The Art of Customer Follow-up
01:00:00 -
Loyalty Marketing Program
00:30:00 -
Promotional Items to Enhance Customer Relations
01:00:00 -
Handling Customer’s Complaints
01:00:00 -
How to Deal with Difficult Customers
00:30:00 -
Introducing the Seven Deadly Sins of Customer Service!
01:00:00 -
Customer Relationship Management (CRM) Software – The Benefits
01:00:00 -
Choosing a CRM Program
00:30:00 -
Customer Service over the Phone
01:00:00
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Module One – Getting Started
00:30:00 -
Module Two – The Right Attitude Starts with You
01:00:00 -
Module Three – Stress Management (Internal Stressors)
01:00:00 -
Module Four – Stress Management (External Stressors)
00:30:00 -
Module Five – Transactional Analysis
01:00:00 -
Module Six – Why are Some Customers Difficult
01:00:00 -
Module Seven – Dealing with the Customer Over the Phone
01:00:00 -
Module Eight – Dealing with the Customer In Person
01:00:00 -
Module Nine – Sensitivity in Dealing with Customers
01:00:00 -
Module Ten – Scenarios of Dealing with a Difficult Customer
01:00:00 -
Module Eleven – Following up With a Customer Once You Have Addressed Their Issue
01:00:00 -
Module Twelve – Wrapping Up
00:30:00
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Mock Exam- Advanced Professional Diploma in Customer Relationship Management
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Final Exam- Advanced Professional Diploma in Customer Relationship Management
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