Media Training Course

Course Description

Presenting your research through the media is an effective and efficient way to communicate with large audiences. This [course_title] provides an ideal introduction to the media and how to use it to promote your science. You will receive an insight into how the media works, what journalists want from you and the benefits to academics from engaging with the media. You will be provided with the opportunity to practise managing the thrills and challenges of a live radio interview without worrying about it being broadcast and will also develop your skill at writing for a general audience. You will also learn reputation management & how to deal with negative social media, how to create a social media policy & risk management, the key features to create a successful social media strategy, executing & measuring your social media strategy, etc..

What Will I Learn?

• Look your best on video and TV
• Come across as comfortable, confident and relaxed on camera
• Shape media messages
• Speak in sound bites

Requirements