Course Description
Course Overview
Do you want to know how to rank higher on Google and drive maximum traffic to your website? Are you an aspiring marketing professional or looking to start your own blog? If you answered yes to any of these, then this is the course for you.
This SEO Keyword Research Course will take you from a beginner to expert in SEO optimisation in no time. It covers everything you need to know to create winning marketing content, drive audience engagement, and outrank your competitors, with step-by-step guidance on how to use key keyword analysis tools such as Moz and SEMrush.
You will learn when and how to use long term and short term keywords, how to conduct competition analysis, determine commercial intent with your keywords, and much more. By the end of the course, you will have an excellent understanding of the types of keywords your target market is using, and how to utilise these words and phrases to boost your website or blog’s performance effectively.
Generate maximum traffic to your web pages with engaging, SEO-optimised content!
What You Will Learn
In this Keyword Research Training Course, you will learn how to conduct advanced keyword research to attract more visitors to your web pages and stay one step ahead of your competitors. It is ideal for marketing professionals, copywriters, professional bloggers, and small business owners who want to gain expertise in keyword implementation.
- Why is Keyword Research Important?
- Longterm VS Short Term Keywords
- Keyword Research Tools
- Determining Commercial Intent
- How to Conduct Competition Analysis
- A Guide to Using SEMrush, Moz & Majestic
- Tips for Creating Winning Marketing Content
- An Overview of the 4 Types of Keywords
- Understanding Your Competitors
- Understanding Your Target Market
Why You Should Choose This Course From iStudy
Study at your own pace
Full Tutor support on weekdays (Monday – Friday)
Fully compatible with any device
Free Printable PDF Certificate immediately after completion
No prior qualifications are needed to take this course
No hidden fees or exam charges
CPD Qualification Standards and IAO accredited
Efficient exam system, assessment, and instant results
Our customer support team is always ready to help you
Gain professional skills and better earning potential
Certification
After completing the course you’ll receive a free printable CPD accredited PDF certificate. Hard Copy certificate is also available, and you can get one for just £9!
Accreditation
This course is accredited by Continuing Professional Development (CPD). It is a recognised independent accreditation service.
Enrol today and learn something new with iStudy.
You’ll find a full breakdown of the course curriculum down below, take a look and see just how much this course offers. We’re sure you’ll be satisfied with this course.
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What To Expect In This Course How To Do Keyword Research For SEO & Ranking On Google 00:02:00 -
Why Is Keyword Research Important? 00:03:00
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Introduction – Doug Cunnington 00:01:00
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Introduction To The Google Adwords Keyword Planner 00:01:00
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Searching For New Keyword And Ad Group Ideas 00:04:00
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Getting Search Volume For a List Of Keywords 00:02:00
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Multiplying Keyword Lists To Get New Keyword Ideas 00:01:00
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Introduction To Long Tail Pro 00:02:00
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Using Long Tail Pro 00:07:00
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LongTailPro Vs. Google keyword Planner 00:02:00
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What Are Long Tail Keywords? 00:01:00
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Using The Google Results Page 00:02:00
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Using Google Webmaster Tools For Existing Keywords You Can Optimize 00:02:00
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Using Google Trends 00:07:00
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Using Google Correlate 00:06:00
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Soovle 00:02:00
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UberSuggest 00:04:00
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Keyword Tool 00:02:00
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Quora 00:03:00
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Keyword Xtreme 00:03:00
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Is The Searcher Going To Buy Something? 00:02:00
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Understanding The 4 Types Of Keywords 00:04:00
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Looking At The Adwords Suggested Bid 00:05:00
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The Moz Toolbar 00:05:00
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Majestic Backlink Analyzer 00:07:00
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SEMRush 00:05:00
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AHREFS Site Explorer 00:06:00
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Examples of Good Low Competition Sites 00:06:00
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A Perfect Example Of a Long Tail Keyword Article Generating Traffic 00:09:00
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Concluding The Course How To Do Keyword Research For SEO & Ranking On Google 00:03:00
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Bonus: My Success With Freelancing on UpWork 00:03:00
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