Course Description
This [course_title] course ensures that you are a specialist level online sponsor. Get enlisted by enormous associations by going in every one of the tests you have to acquire the confirmation for. Learn Google Adwords basics, search option, YouTube, PPC, shopping or advertising from this course and become a professional digital advertiser on another level. This course is the milestone for the qualification of all the online advertisers.
What you’ll learn
- Google Adwords Fundamentals
- PPC Advertising
- Search Advertising
- Display Advertising
- YouTube Advertising
- Mobile Advertising
- Shopping Advertising
Requirements
- Basic computer knowledge. A computer with Internet connection and desire to get google certified.
- No prior experience needed for this course
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Welcome !00:16:00
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Getting Certified – Awards & Certifications00:06:00
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Introduction to Fundamentals Certification00:02:00
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Learn the basics of Google Ads00:25:00
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Choose where your customers see your ads00:20:00
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Create effective text ads00:16:00
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Enhance your Ad with extensions00:07:00
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Choose the best campaign types00:15:00
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Organise your account for success00:09:00
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Reach customers with targeting00:08:00
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Help customers find you00:12:00
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Match types00:07:00
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Make Your ads seen00:14:00
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Media costs models00:09:00
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Determine a good bidding strategy00:12:00
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Select your bid strategy00:14:00
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Adjust Bids to favor performers00:11:00
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Align your budget with your goals00:10:00
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Evaluate campaign performance00:13:00
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Avoid Editorial Errors00:06:00
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Address Trademark disapprovals00:07:00
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Introduction00:03:00
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Find customers with search marketing00:11:00
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Find the right performance solutions00:22:00
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Conversion Tracking00:12:00
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Install Website conversion tracking00:11:00
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Understand your audience better00:07:00
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Create search network campaign00:18:00
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Introduction00:02:00
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Learn the basics of Display Network00:10:00
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Drive results with the Display Network00:10:00
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Target with the Display select00:17:00
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Remarketing with Display Ad00:09:00
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Choose the most beneficial ad formats00:10:00
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Assess & optimize your campaigns00:22:00
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Optimise your Display Campaign00:18:00
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Build effective creatives for your goals00:08:00
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Tailor ads with Dynamic Remarketing00:12:00
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Introduction00:01:00
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The value of google’s Video Advertising00:07:00
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Build & Place your message00:07:00
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Find right solutions & metrics00:11:00
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launching your video campaign00:11:00
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Trueview discovery creative00:08:00
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Developing content on YouTube00:08:00
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Use video Remarketing to reconnect00:11:00
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Build video campaign in Google Ads00:11:00
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Keep track of video campaign performance00:08:00
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Optimise video campaign for success00:08:00
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Introduction00:03:00
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Find new customers with Shopping Ads00:12:00
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Create a merchant center account00:07:00
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Capture your product data00:08:00
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Align bid strategy to shopping goals00:11:00
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Create a shopping campaign00:11:00
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Measure shopping campaign performance00:10:00
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Optimise the shopping campaign00:07:00
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Simplify with automatic item updates00:08:00
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Ensure shopping ads are compliant00:05:00
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Submit product data without errors00:07:00
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Fix crawl issues00:08:00
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Give incentives with merchant promotions00:06:00
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Sell nearby with Local Inventory Ads00:07:00
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Priortize shopping campaigns00:06:00
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Reach users with showcase shopping00:07:00
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Optimize the shopping campaign for Mobile00:07:00
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Introduction00:02:00
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Drive your business with mobile00:16:00
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Do you want a mobile site or app ?00:11:00
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Design great mobile sites00:19:00
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Design great mobile apps00:16:00
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Google Ads formats & features for mobile00:06:00
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Target & bid for mobile ad placements00:08:00
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Drive calls with mobile campaigns00:12:00
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Drive store traffic with mobile00:09:00
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Drive installation of your app00:11:00
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Drive engagement with your app00:09:00
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Thank You00:02:00
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Bonus – Get all 6 Practise Exams as a bonus00:15:00
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