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Digital Marketing is the marketing strategies that are promoted through digital media such as Google search, social media, email, and websites to connect with your current and prospective customers instead of traditional ways. Because of the technological advancements and the widespread use of the internet, digital marketing is not necessary; rather it is mandatory.
Digital marketing may include several digital platforms and techniques. One of the compelling marketing strategies is the use of social media such as facebook, twitter, Pinterest, Instagram, and Google +marketing for your business. Other digital marketing techniques include website promoting, branding, email marketing, Youtube marketing, copywriting, video marketing, podcasting, Quora, Google Analytics, and others.
The Professional Digital Marketing Diploma course covers all these digital marketing strategies and helps you to promote your products or services through digital platforms.
What Will I Learn?
- You will learn how to use dozens of proven digital marketing strategies
- You will improve your brand identity and grow your brand’s audience
- You will learn social media marketing using all of the most popular social media platforms to grow your business
- You will grow your email list, website traffic, subscriber count, and social media following
- You will see tangible results by taking action throughout the entire course
- You will increase conversions and sales with real world techniques
Requirements
- No prior marketing knowledge required
- You should be ready to take action and see real results!
Who is the target audience?
- Entrepreneurs, business owners, bloggers, YouTubers, social media fans
- Website owners who want to increase web traffic, conversions, and sales
- Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
- Anyone wanting to do your own marketing – and not waste money
Course Curriculum
| Introduction | |||
| Digital Marketing | FREE | 00:02:00 | |
| DMM Intro | FREE | 00:02:00 | |
| Digital Marketing Strategy in 10 Minutes | 00:09:00 | ||
| Define Your Business & Target Audience | |||
| Define your Purpose | 00:04:00 | ||
| Case Studies | 00:05:00 | ||
| Positioning Your Brand | 00:05:00 | ||
| Case studies – Positioning | 00:03:00 | ||
| Unique Selling Proposition | 00:06:00 | ||
| Personality | 00:02:00 | ||
| Case Study – Personality | 00:07:00 | ||
| Find Your Audience | 00:05:00 | ||
| Validate Your Business | 00:08:00 | ||
| Brand Identity | |||
| Intro Brand Identity | 00:26:00 | ||
| Case Study – 3 Company Styles | 00:05:00 | ||
| Free Branding Tools | 00:08:00 | ||
| Learn Canva in 10 Minutes | 00:11:00 | ||
| Learn Photoshop in 30 Minutes | 00:26:00 | ||
| Websites | |||
| Intro to Websites | 00:04:00 | ||
| Choose a Domain Name | 00:05:00 | ||
| Intro to WordPress Lessons | 00:01:00 | ||
| Purchase Hosting and Install WordPress | 00:06:00 | ||
| Navigating WordPress | 00:06:00 | ||
| Install and Activate Themes | 00:07:00 | ||
| Add a Static Home Page | 00:04:00 | ||
| Editing a Page & Change the Site Title | 00:17:00 | ||
| Add and Edit a Menu | 00:06:00 | ||
| Publishing website | 00:02:00 | ||
| Writing a New Post & Organizing Your Blog | 00:09:00 | ||
| Blog Page Design – Excerpts vs Full Content | 00:01:00 | ||
| YouTube Videos | 00:04:00 | ||
| Customize the Sidebar | 00:05:00 | ||
| Site icon | 00:02:00 | ||
| Add Site Icon with a Plugin | 00:02:00 | ||
| Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
| Customize Footer Information | 00:03:00 | ||
| Find, Install, and Activate Plugins | 00:07:00 | ||
| Backing Up Your Website | 00:05:00 | ||
| Securing Your Site from Attackers | 00:05:00 | ||
| Make Your Site SEO Friendly | 00:06:00 | ||
| Make Your Website Faster | 00:05:00 | ||
| See your Google Analytics in WordPress | 00:05:00 | ||
| Block Spam with Akismet | 00:03:00 | ||
| Pretty Link Redirects _ Link Shortener | 00:03:00 | ||
| WordPress Commenting Systems _ Plugins | 00:05:00 | ||
| Secure Contact Forms in WordPress | 00:07:00 | ||
| Free Email Marketing in WordPress | 00:11:00 | ||
| Add Social Sharing Buttons | 00:07:00 | ||
| What Pages Do You Need- | 00:09:00 | ||
| Design a Home Page that Works | 00:09:00 | ||
| The Start Here and About Page | 00:06:00 | ||
| The Resource Page | 00:06:00 | ||
| Email Marketing | |||
| Easy Email Marketing Funnel | 00:07:00 | ||
| Email Marketing Tools | 00:04:00 | ||
| Lead Magnets | 00:07:00 | ||
| Where to put opt-in forms | 00:06:00 | ||
| Segmenting and Tagging Your Subscribers | 00:05:00 | ||
| Email Sequences | 00:13:00 | ||
| Better Email Subject Lines | 00:04:00 | ||
| Using Analytics to Improve Emails | 00:07:00 | ||
| Case Study – 100 Subscribers in Less Then 1 Week | 00:06:00 | ||
| Copywriting, Blogging & SEO | |||
| Copywriting Basics | 00:02:00 | ||
| A.I.D.A | 00:06:00 | ||
| Case Study of a Sales Page | 00:08:00 | ||
| 10 Commandments of Copywriting | 00:07:00 | ||
| Write Better Headlines | 00:05:00 | ||
| Write Quality Articles | 00:06:00 | ||
| Optimize Your Website SEO 5 minutes agoMore | 00:05:00 | ||
| YouTube | |||
| Intro to YouTube | 00:07:00 | ||
| Case Study – YouTube Sales Funnel | 00:04:00 | ||
| YouTube SEO – Watch Time vs. Views | 00:04:00 | ||
| Keyword Research for YouTube Videos | 00:06:00 | ||
| Start Your New Channel | 00:03:00 | ||
| Channel Art and Icon | 00:07:00 | ||
| Channel Description | 00:03:00 | ||
| Customize Your Channel Design | 00:04:00 | ||
| Add a Channel Trailer | 00:02:00 | ||
| YouTube Channel Settings and Verification | 00:07:00 | ||
| Upload Defaults, Featured Content, and Channel Branding | 00:06:00 | ||
| Uploading Videos + Titles, Tages, Description | 00:12:00 | ||
| Cards and End Screens | 00:08:00 | ||
| Use YouTube Analytics to Grow Your Channel | 00:06:00 | ||
| Quickly Respond to Fans with the Community Tab | 00:02:00 | ||
| Live Streaming with YouTube Live | 00:04:00 | ||
| Free Music on YouTube Live | 00:02:00 | ||
| Create a YouTube Ad. | 00:05:00 | ||
| Spy on Competition with Social Blade | 00:04:00 | ||
| Video Marketing | |||
| Intro to Video | 00:04:00 | ||
| Video Equipment for Beginners | 00:08:00 | ||
| Tools to Make Your Videos More Pro | 00:04:00 | ||
| Structure a Video that Sells | 00:04:00 | ||
| Intro to Video Production Bootcamp | 00:01:00 | ||
| What Makes a Great Video | 00:03:00 | ||
| What Type of Video Should You Make | 00:03:00 | ||
| Come Up with Great Video Ideas | 00:05:00 | ||
| Plan Your Video | 00:04:00 | ||
| The Pre-Production Checklist | 00:04:00 | ||
| Introduction | 00:02:00 | ||
| Camera Options | 00:06:00 | ||
| Microphone Options | 00:05:00 | ||
| Lighting Options | 00:02:00 | ||
| Editing Tools | 00:02:00 | ||
| Exposing Your Shot | 00:05:00 | ||
| Compose Your Shots | 00:04:00 | ||
| Filming Yourself | 00:01:00 | ||
| Getting the Right Shot | 00:04:00 | ||
| Choose a Background | 00:03:00 | ||
| My Office Video Setup | 00:03:00 | ||
| Exposing with DSLR and Mirrorless Cameras | 00:07:00 | ||
| Focus with DSLR and Mirrorless Cameras | 00:03:00 | ||
| Know Your Lenses | 00:04:00 | ||
| Shoot with Your Webcam | 00:06:00 | ||
| Stabilize Your Shots | 00:03:00 | ||
| Shoot with your Smartphone | 00:05:00 | ||
| Record Great Screencast Videos | 00:04:00 | ||
| Choose the Right Microphone | 00:03:00 | ||
| Record Better Audio in Any Environment | 00:01:00 | ||
| Lavalier Microphones | 00:03:00 | ||
| Shotgun Microphones | 00:01:00 | ||
| Recording Audio with Your Computer | 00:02:00 | ||
| Why We Light | 00:01:00 | ||
| Use Natural Light | 00:04:00 | ||
| Three Point Lighting | 00:07:00 | ||
| Facebook Groups (Social Media Marketing) | |||
| Intro to FB Groups | 00:02:00 | ||
| Create Your Group – Walk Through | 00:11:00 | ||
| Tips for a More Engaged Facebook Group | 00:08:00 | ||
| Scheduling Posts, Live Video, and More | 00:01:00 | ||
| Facebook Pages (Social Media Marketing) | |||
| Creating a Stunning Facebook page for your business | 00:01:00 | ||
| Why Facebook Pages are Important for your Business | 00:01:00 | ||
| Adding Essential Information to your Facebook Page | 00:09:00 | ||
| Selecting your Profile Image | 00:11:00 | ||
| Creating Professional Facebook Cover Image for your Pages | 00:04:00 | ||
| Creating a captivating Facebook Page Description using the ads. | 00:12:00 | ||
| Getting your Facebook Page Username | 00:03:00 | ||
| Facebook Page Apps to increase fans engagement | 00:08:00 | ||
| Top 0 Ways to Monetize your Facebook Page | 00:12:00 | ||
| Exploring Publishing tools | 00:10:00 | ||
| Scheduling Facebook posts | 00:05:00 | ||
| How to spy your competitors on facebook | 00:11:00 | ||
| How to guarantee your fans see all your posts | 00:10:00 | ||
| Wxploring Facebook Insights | 00:12:00 | ||
| Promoting your Facebook Page | 00:11:00 | ||
| Four Unlilited sources of royalty free image | 00:12:00 | ||
| Turn any image a clickable Facebook Post | 00:05:00 | ||
| Assignment – Create a Facebook page | 00:03:00 | ||
| Facebook Ads (Social Media Marketing) | |||
| Introduction to Facebook Ads | 00:01:00 | ||
| Introduction to the Facebook Ads Manager | 00:06:00 | ||
| setting up your facebook payment account | 00:02:00 | ||
| Defining your Facebook Target Audience | 00:12:00 | ||
| Level 1 – Creating the Ad | 00:05:00 | ||
| Level 1 – Boosting your Post | 00:09:00 | ||
| Level 2 – Creating your Ad in the Ads Manager | 00:11:00 | ||
| Tips to have your ad approved by facebook | 00:03:00 | ||
| Analyzing Results | 00:11:00 | ||
| Assignment Create a Facebook Ad | 00:01:00 | ||
| Facebook Retargeting (Social Media Marketing) | |||
| What is facebook retargeting and why is importent for you | 00:05:00 | ||
| Creating a facebook pixel | 00:05:00 | ||
| installing the pixel in wordpress | 00:05:00 | ||
| installing the pixel in a non-wordpress website | 00:02:00 | ||
| TESTING IF THE PIXEL IS WORKING | 00:04:00 | ||
| Creating your first audence with THE Pixel | 00:04:00 | ||
| Facebook pixel advanced audience creation | 00:14:00 | ||
| MESSAGE – YOUR AUDIENCE IS TOO SMALL | 00:02:00 | ||
| Creating your optimized FB Ad with the Pixel | 00:11:00 | ||
| Assignment – Installing the facebook Pixel in your web | 00:01:00 | ||
| Facebook For Local Business (Social Media Marketing) | |||
| How Facebook Ads can Help you have a local business | 00:06:00 | ||
| This is the Plan for your Local Business | 00:08:00 | ||
| Reaching people around your Business | 00:10:00 | ||
| Creating Your Local Business ad | 00:10:00 | ||
| Assignment Local Business | 00:02:00 | ||
| Google Adwords | |||
| Google Adwords for your Business | 00:02:00 | ||
| How Adwords Works | 00:03:00 | ||
| Setting up your Adwords Account | 00:07:00 | ||
| Example of Ads that we are creating | 00:04:00 | ||
| Exploring the Adwords Interface | 00:05:00 | ||
| Discovering the best keywords | 00:11:00 | ||
| Creating a Google Adwords Serch Campaign | 00:06:00 | ||
| Selecting your Audience | 00:04:00 | ||
| Choosing your Vid setting for Google Adwords | 00:04:00 | ||
| Creating an Ad group and Adding Keywords | 00:04:00 | ||
| Finalizing your Google Ad | 00:13:00 | ||
| Managing your Google Ads Campaigns and Analytics | 00:10:00 | ||
| Creating a YouTube Ad with Google Adwords | 00:01:00 | ||
| Assignment Google Adwords | 00:01:00 | ||
| Twitter (Social Media Marketing) | |||
| Why Twiter and how it can help your business growth | 00:02:00 | ||
| Choosing the best username or twitter handle | 00:06:00 | ||
| 4 tips to choose your twitter handle | 00:02:00 | ||
| Creating a Twitter account | 00:05:00 | ||
| Creating an Outstanding Twitter profile page | 00:04:00 | ||
| Adding your Profile and Header Photo | 00:10:00 | ||
| Writing an optimized bio | 00:11:00 | ||
| Pin the most important tweet for your bio | 00:06:00 | ||
| Connecting with other influencers | 00:06:00 | ||
| Twitter hashtags | 00:06:00 | ||
| Growing your Twitter presence with Jooicer | 00:09:00 | ||
| Add Twitter Buttons to your Website | 00:10:00 | ||
| Add Twitter widgets to your website | 00:07:00 | ||
| Twitter Ads – Creating Your Ads Account and Campaign | 00:10:00 | ||
| Twitter Ads – Adding your Payment Method | 00:02:00 | ||
| Twitter Ads – Creating other Twitter ads | 00:02:00 | ||
| Twitter Ads – Promoting a Tweet | 00:02:00 | ||
| Twitter Ads – Promoting a Tweet | 00:02:00 | ||
| Assignment | 00:02:00 | ||
| Instagram (Social Media Marketing) | |||
| Why instagram and how it can help your business grow | 00:04:00 | ||
| Instagram for Business – Whats our strategy | 00:04:00 | ||
| Create an Instragram for Business profile | 00:04:00 | ||
| Building a Killer Instragram Profile | 00:03:00 | ||
| 2 Building a Killer Instagram profile | 00:04:00 | ||
| 3 Building a Killer Instagram Profile | 00:05:00 | ||
| 4 Building a Killer Instagram Profile | 00:02:00 | ||
| Accessing the Ads Manager | 00:03:00 | ||
| Creating your First Instagram Ad | 00:04:00 | ||
| Creating you Instagram Ad inside the App | 00:08:00 | ||
| Important Tips to have a successful Ad on Instagram As inside the App | 00:05:00 | ||
| Mistake 1 | 00:02:00 | ||
| Mistake 2 | 00:01:00 | ||
| Mistake 3 | 00:02:00 | ||
| Mistake 4 | 00:01:00 | ||
| Mistake 5 | 00:01:00 | ||
| Mistake 6 | 00:01:00 | ||
| Tools to create instagram photos | 00:04:00 | ||
| Creating Viral Instagram Photos | 00:13:00 | ||
| Adding Your Logo or Website to your Instagram Post | 00:05:00 | ||
| Instagram Live and Instagram Stories | 00:04:00 | ||
| Assignment – Instagram Ads | 00:01:00 | ||
| Pinterest (Social Media Marketing) | |||
| Why Printerest and how it can your business grow | 00:03:00 | ||
| Opening a Printerest Business Account | 00:03:00 | ||
| Linking Pinterest with your Website and getting a Verifed account | 00:05:00 | ||
| Linking Pinterest with other Social Media platforms | 00:02:00 | ||
| Optimizing your Pinterest Profile | 00:09:00 | ||
| Creating Boards | 00:09:00 | ||
| Using Secreat Boards | 00:03:00 | ||
| The Powerful Pinterest notification | 00:01:00 | ||
| Adding pinterest chorme extension | 00:03:00 | ||
| Adding Pinterest to your Website | 00:14:00 | ||
| Pinterest Ads – Getting started | 00:03:00 | ||
| Pinterest Ads Panel Overview | 00:03:00 | ||
| Creating a Pinterest Ad | 00:13:00 | ||
| Creating Pinterest Ads Fast | 00:03:00 | ||
| Assignment Pinterest | 00:01:00 | ||
| LinkedIn (Social Media Marketing) | |||
| Welcome to Linkdin Marketing | 00:02:00 | ||
| Setting up to LinkedIn account | 00:06:00 | ||
| Adding Experience, Skills, Accomplishedment to your LinkedIn | 00:03:00 | ||
| Adding a professional Background photo | 00:04:00 | ||
| Adding media to your linkedIn URL | 00:06:00 | ||
| Changing your LinkedIn URL | 00:03:00 | ||
| Adding your Website to LinkedIn | 00:06:00 | ||
| Creating Shareable content on LinkedIn | 00:04:00 | ||
| linkedIn Company Pages Examples | 00:05:00 | ||
| Creating a LinkedIn Company Page | 00:02:00 | ||
| Managing your LinkedIn Company Page | 00:07:00 | ||
| LinkedIn Ads Introduction | 00:04:00 | ||
| Getting 50 dollar in LinkedIn Ads Credits | 00:03:00 | ||
| LinkedIn Ads Introduction | 00:03:00 | ||
| Creating a linkedIn Sponsored Content Ad. | 00:12:00 | ||
| Waiting for LinkedIn Ad approval | 00:01:00 | ||
| Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
| Creating a LinkedIn Sponsored In Mail Campaign | 00:09:00 | ||
| Quick view at the LinkedIn Campaign Manager | 00:03:00 | ||
| Assignment LinkedIn | 00:01:00 | ||
| Periscope (Social Media Marketing) | |||
| What is Periscope | 00:01:00 | ||
| Optional Equipment that will make your scopes looks profession | 00:05:00 | ||
| Assignment Periscope 20 hours agoMore | 00:01:00 | ||
| Social Media Live Streaming | |||
| Using Social Media Streaming to grow your Business | 00:02:00 | ||
| Basic Eqipment for Social Media Streaming | 00:09:00 | ||
| Planning an irresistible Live Streaming Session | 00:10:00 | ||
| Facebook Live Basics | 00:05:00 | ||
| Facebook Live Session from your Smartphone | 00:07:00 | ||
| Sharing our Facebook Live Sessions | 00:03:00 | ||
| 3 ways to Reuse your Facebook Live Sessions | 00:05:00 | ||
| YouTube Live Basics | 00:02:00 | ||
| Runing a YouTube Live from your Smartphone | 00:05:00 | ||
| Instagram Live | 00:03:00 | ||
| Periscope Live | 00:03:00 | ||
| Introduction to OBS Broadcaster Software | 00:03:00 | ||
| Setting up your OBS Software | 00:11:00 | ||
| Using OBS Studio Mode | 00:05:00 | ||
| Facebook Live Streaming with OBS | 00:12:00 | ||
| YouTube Live Streaming with OBS | 00:07:00 | ||
| Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
| Other awesome software for Live Streaming | 00:08:00 | ||
| Assignment Social Media Live Streaming | 00:03:00 | ||
| Podcasting | |||
| Podcasting Intro | 00:02:00 | ||
| Podcasting Tools | 00:07:00 | ||
| Hosting Your Podcat with Libsyn | 00:07:00 | ||
| Submitting Podcast to iTunes | 00:02:00 | ||
| Validate Your Podcast Work | 00:01:00 | ||
| Quora | |||
| Quora Basics | 00:03:00 | ||
| Finding, Answering and Optimizing Your Quora Answers | 00:03:00 | ||
| Google Analytics | |||
| Setting Up Google Analytics | 00:06:00 | ||
| Navigating the Google Analytics Dashboard | 00:07:00 | ||
| Know Your Audience with Analytics | 00:06:00 | ||
| User Acquisition and Behavior Flow | 00:13:00 | ||
| See Where Visitors Click with Page Analytics | 00:05:00 | ||
| User Behavior and Site Speed | 00:04:00 | ||
| Setting Up Goals | 00:03:00 | ||
| Google Plus (Social Media Marketing) | |||
| Welcome to Google plus | 00:01:00 | ||
| Whats the difference between Google Pages and Profile | 00:04:00 | ||
| Whats the difference between Google Pages and Profile | 00:04:00 | ||
| Adding your Profile and Cover image | 00:04:00 | ||
| Adding your Contact info | 00:05:00 | ||
| Adding links to your Website and Socal Media | 00:02:00 | ||
| Adding your Story | 00:04:00 | ||
| Previewing the page | 00:05:00 | ||
| Conclusion | |||
| Conclusion | 00:02:00 | ||
FAQs
This course is for anyone who's interested in this topic and wants to learn more about it. This course will also help you gain potential professional skills.
No prior qualifications are needed to take this course.
You can study this course from wherever and whenever you want. You can study at your own pace and from any device. Just log in to your account from any device and start learning!
Yes, there is a test at the end of the course. Once you’ve completed all the modules of the course, you will have to give a multiple-choice test. The questions will be based on the topics of the modules you studied. And of course, you can take the test at any time, from any device and from anywhere you want.
Don’t worry if you fail the test, you can retake it as many times as you want.
You don’t have to wait a minute after your payment has been received, you can begin immediately. You will create your login details during the checkout process and we will also send you an email confirming your login details.
We make the payment process easy for you. You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. We use the latest SSL encryption for all transactions, so your order is safe and secure.
After you complete the course, you’ll immediately receive a free printable PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! You may have to wait for 3 to 9 days to get the hard copy certificate.
