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Every day we see companies in crisis and managers at the mercy of the media due to product recalls, accidents and scandals. This Crisis Communications How to Survive a Crisis in the Media will not only provide you with the necessary skills to deal with negative coverage, but hit the headlines for all the right reasons.

Through the Crisis Communications How to Survive a Crisis in the Media you will learn how to prepare and deliver messages to the media in a time of crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. Crisis communications requires a plan that covers every aspect of message development, rehearsal, and media management.

This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

What Will I Learn?

  • Being able to Manage Crisis Communications
  • Know how to appear Confident on Camera
  • Prepare Messages
  • Speak in Sound Bites
  • Handle tough questions

Requirements

  • Video Camera (cell phone or webcam will work)

Who is the target audience?

  • CEOs
  • CFOs
  • Business owners
  • Political leaders
  • PR executives
  • risk managers
  • crisis managers
  • Investor relations executives

Course Curriculum

You Can Handle a Media Crisis and Come Out Ahead
This Crisis Will Make You Stronger – Public Relations FREE 00:04:00
Creating Your Winning Message 00:08:00
Let the Whole World Know – Distributing Your Message 00:16:00
The Biggest Crisis Blunders to Avoid – Public Relations 00:12:00
The Real Secret to Being Prepared for a Crisis: Practice on Video 00:05:00
Feedback 00:01:00
Final Public Relations Tips 00:04:00
If You Like to Learn by Reading 00:01:00
Course Certification
Order your Certificate 00:00:00

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