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Who Are The Baby Boomers?

The baby boomers term is applied to individuals who are born after 2nd World War II and before the Vietnam War, thus possibly comprising more than one generation.

An Inside Look

Most individuals speculate that year will be around 1946 to 1964 but the exact year is hard to determine as it may vary from place to place.

We are estimating that there are about 76 million American youngsters born between 1945 and 1964. Boomers account for about 39 percent of Americans over the age of 18 and 29 percent of the number population.

The baby boomers were the first generation of Earth to be raised on Pop culture and TV.

The culture at that time is more hedonistic as compared to the past.

Music that drove their parents crazy became their purpose in life.  This explains the fantastic fame of legends like Elvis and The Beatles. Big names like Bob Dylan, Jimi Hendrix, Janis Joplin and Led Zeppelin defined the voice of that generation.

The boomers were living in an age where the music seemed to have a more influential power compared to weapons of mass destruction. In the past, individuals would think you were crazy if you wore torn clothing or upside-down garments. Individuals at that time were not as hard up as today if they were to miss the latest movie or driving the hottest auto in town.

Today Boomers are interested in Gyms and fitness equipment and trying to stay healthy. You wouldn’t imagine someone in the 19th century invents something like a gym. The individuals there would be too busy ploughing fields or working in a factory (and they would get all the exercise they need). The boomers have a relatively easier life and are able to centre more on newfangled gadgets.

So where does it health and wellness industry come in?


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