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Persuasion skills are the essential element of being able to influence others to achieve your goals and objectives. Some people seem to be able to persuade effortlessly, whereas others fall back on the strength of their state to enforce what they desire. In reality, persuasion skills can be studied just like any other skills.

The focus of this The Psychology of Persuasion and Influence with Phil Hesketh course is to improve your communication skills to succeed in both of your business and personal life. You’ll grasp the abundance of theories that help you become a successful persuader. You’ll also understand how to remain motivated and believe in yourself and your ideas. Understanding the fundamentals will enable you to be much more successful in persuading and influencing others.

Upon successful completion of the course, you have the confidence and power to make people believe in what you’re saying.

What Will I Learn?

  • A deeper understanding of psychological drivers
  • A better understand how we form opinions
  • How to understand body language
  • How to deal with difficult interactions
  • How to improve relationships


  • A willingness to learn
  • An open mind

Who is the target audience?

  • This course is ideal for anybody serious about upgrading the quality of their human interactions, whether at home or at work
  • Anybody who is ambitious and would like to climb the career ladder
  • Anybody who would like to become more influential and persuasive


Course Curriculum

What You Will Learn on This Course FREE 00:01:00
Who is Philip Hesketh? 00:01:00
Our Seven Fundamental Psychological Drivers
Psychological Drivers: 1 – Love, 2 – Importance & 3 – Belonging 00:04:00
Psychological Drivers: 4 – Belief 00:03:00
Psychological Drivers: 5 – Certainty & Uncertainty 00:05:00
Psychological Driver: 6 – Need for Growth 00:03:00
Psychological Driver: 7 – Need for a Place 00:04:00
Why We Do What We Do and How We Form Opinions
First Impressions ~ How They’re Formed and How to Form a Good One 00:04:00
The ‘Facts, Feelings and After Effects’ of Every Conversation 00:06:00
How to Get People to Jump Through Hoops like a Dolphin 00:04:00
The Psychological Difference Between Persuasion and Influence 00:03:00
The Importance of Understanding How People Have Beliefs and How Placebos Work 00:04:00
Body Language: Reading It and Interpreting It
How to Read Body Language and the ‘Tells’ 00:04:00
The Difference Between ‘Intent’ and ‘Impact’ 00:03:00
How to Work out What People Really Mean When They Say Certain Things 00:04:00
The Big Difference That Little Words Can Make 00:03:00
How to Tell When People Are Lying and What to Do About It 00:03:00
How to Handle Difficult People with a Smile
How to Put Things Right When You’ve Put Things Wrong 00:04:00
The Principles of Objection Handling 00:03:00
The Importance of Being Part of the Solution 00:05:00
Constructive Criticism 00:03:00
How to Handle Difficult Situations During and After the Event 00:05:00
How to keep improving relationships
How The Roman Empire, The Beatles, and the Titanic really failed 00:05:00
How and why all relationships and companies follow the same course 00:05:00
How to keep improving even the best relationships 00:05:00
How relationships develop and how to relate to people
How to develop trust and how to measure it 00:05:00
How get on with everyone better 00:04:00
How to understand people better and the role of linear probing 00:04:00
How to improve all your relationships in the long term 00:03:00
What we’ve covered so far 00:02:00
Next Steps 00:01:00
Course Certification
Order your Certificate 00:00:00

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