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Success with marketing is not guaranteed. The difference between creative campaigns that get ignored and the one’s that earn attention is an investment in a marketing strategy.

A creative marketing strategy is a plan of action that helps to ensure that your approach to marketing is not only distinct, but informed by relevant research, insights, and data, and is organized by following a defined process.

Join Brian Honigman, a leading marketing consultant and an NYU adjunct professor, in his latest course on how to produce a useful marketing strategy that guides your campaigns to ensure each is creative, strategic, goal-oriented, and above all, adaptable to the changing business landscape.

This class teaches creatives, business owners, and marketers on how to build a forward-looking strategy document to improve the effectiveness of their marketing and save-time planning each step.

Many creatives neglect to develop a strategy to inform their marketing decisions leading to minimal visibility for their work. To avoid that outcome, businesses that guide their efforts with a marketing strategy are more likely to succeed as they’ve informed their investments in advertising with relevant data, comprehensive research, and thoughtful planning.

To increase the impact of your marketing, you’ll learn how to:

  • Justify spending the time to develop a creative marketing strategy to direct your approach.
  • Create a document that’s creative, comprehensive, actionable, and adaptable.
  • Structure a documented marketing strategy to your needs with the following sections:
    • Why: Set meaningful goals to inform your marketing campaigns and programs.
    • Who: Identify the customers you’ll target by creating marketing personas.
    • What: Define the unique topics and themes your messaging will consistently address.
    • Where: Select the right marketing channels to communicate where customers are active.
    • How: Outline what tactics and strategies will help your campaigns reach your audience.
    • When: Establish a timeline to organize the strategic release of your campaigns.

Whether you’re a small business owner or part of the marketing team at your company, by the end of this class you’ll learn what it takes to produce a marketing strategy that really works.

Course Curriculum

How to Produce a Creative Marketing Strategy
Introduction: Marketing Strategy 00:02:00
Benefits of a Strategy 00:04:00
Structuring a Strategy 00:04:00
Creating an Effective Strategy 00:04:00
Section I: Why (Goals) 00:03:00
Section II: Who (Customers) 00:04:00
Section III: What (Themes) 00:05:00
Section IV: Where (Channels) 00:05:00
Section V: How (Execution) 00:04:00
Section VI: When (Timeline) 00:04:00
Start Strategizing 00:01:00

FAQs

This course is for anyone who's interested in this topic and wants to learn more about it. This course will also help you gain potential professional skills.

No prior qualifications are needed to take this course.

You can study this course from wherever and whenever you want. You can study at your own pace and from any device. Just log in to your account from any device and start learning!

Yes, there is a test at the end of the course. Once you’ve completed all the modules of the course, you will have to give a multiple-choice test. The questions will be based on the topics of the modules you studied. And of course, you can take the test at any time, from any device and from anywhere you want.

Don’t worry if you fail the test, you can retake it as many times as you want.

We make the payment process easy for you. You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. We use the latest SSL encryption for all transactions, so your order is safe and secure.

You don’t have to wait a minute after your payment has been received, you can begin immediately. You will create your login details during the checkout process and we will also send you an email confirming your login details.

After you complete the course, you’ll immediately receive a free printable PDF certificate.  Hard Copy certificate is also available, and you can get one for just £9! You may have to wait for 3 to 9 days to get the hard copy certificate.

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