Once you have already picked a topic that you are passionate about, you will then have to do a little research about the viability of your topic for your blog. While any topic can be used to start a blog, you will still have to take a few things into consideration if you want to make money out of maintaining a blog. Will people want to read your blog? Are there already thousands of blogs out there related to the topic you want to write about? These are just a few of the questions that you need to ask yourself if you want to come up with a blog that can stand the test of time while helping you earn some cash.
The Importance of Demand in Blogging
Demand is a very important factor when it comes to blogging. If you pick a topic that only a few people will want to read, then your prospects for earning money with your blog can be very dim. If you pick a topic that thousands of other blogs are already talking about, then you will face stiff competition from seasoned bloggers. This is the reason why picking a great topic can be very difficult and confusing for some. A topic for your blog can also be referred to as your niche market. While there are many niche markets out there for the taking, finding them can take a bit of work; and this is where your research will come in.
While some niche markets have already been taken over by thousands of bloggers from around the world, some of these markets still have room for new entrants. On the other hand, some niche markets might have only a handful of bloggers but these markets can also have limited demand. This means that even if there are only ten or so bloggers handling a particular niche market, there is no more room for new entrants since there are also a limited number of people subscribing to these blogs.
When picking a niche market, you will always need to look out for demand. If you are confident that there is still a strong demand for the particular niche market that you have chosen, then you can go ahead with your blog. If not, then it is best to move on to a more profitable niche market.
Looking for a Niche Market with Good Demand
Finding a niche market that is still in demand can be a daunting process. However, you can find the market research you will need to make a choice fairly easily. You can start by reading a newspaper of a few current magazines lying around house. Look for topics that people want to read about. You can also go to the mall to look at things that people are interested in. If you are online regularly, then you should also check popular blogs as well as good RSS feeds. Something might catch your eye. However, you should keep in mind that you need to write about something that you are intimately familiar with. Think about your hobbies and the things that you like doing. You’re bound to think of something that is both enjoyable and profitable as well. Once you have come up with a list of potential niche markets, then you will need to start on your keyword research
Getting on with Keyword Research
Keyword research is very important to the profitability of your blog. This will help you find concrete statistical evidence regarding the demand for the niche market that you have chosen. This entails searching for keywords as well as key phrases that people use to track down information when they use search engines like Google and Yahoo. Keyword research tools can help you find out how many people are using the keywords that you are targeting for your blog.
Google Keyword Tool – Total searches per month
Google’s Adwords tool is perhaps one of the most useful tools you can use to help you with keyword research. While it was initially used primarily for PPC (pay-per-click) style campaigns, enterprising individuals have learned to use the tool creatively. Simply stated, the Google Adwords tool can tell you how many people are using certain keywords and phrases and they use Google search. This information can be very valuable for people who want to start blogs with the goal of earning money. However, you will need to learn how to use the filters within the tool in order to get relevant information that you can actually use practically.
In order to make the most out of the Adwords tool, you need to make sure that you have checked the box labeled “Only show ideas related to my search terms.” This will help you narrow down your search to relevant keywords. If you fail to check this option, you will end up with a ton of keywords that may be unrelated to what you were originally searching for. Depending on your location as well as your niche market, you should also be mindful of the location and language parameters on the Adwords tool.
After you have completed your search, you will be given a list of potential keywords that you can use in planning your blog. In addition to this, you will also be given data on the demand for these keywords in terms of number of searches. While this can give you valuable insight in planning your blog, you will still need to do some research regarding the amount of competition for your chosen keywords. With a little time and patience, you will be able to come up with a viable list of keywords that you can use in your blog.
Taking Advantage of Clickbank
While researching about keywords and keyword statistics are certainly important when conducting market research, you may also find it helpful to do some extra research regarding what people are interested in buying these days. This is especially important for people who have chosen to blog about certain products or services. If you have chosen to write a tech blog, for example, you may want to do some research regarding which gadgets are popular among consumers these days. This will certainly give you an advantage when it comes to positioning your blog. The easiest way you can find information about which products are hot is by using Clickbank.
There are numerous ways of making money from your blog and one of the most popular is to sell products on your blog. You can do this directly or indirectly by affiliate marketing. Regardless, Clickbank can give you a wealth of information that you can use to your advantage. In fact, learning about which products are more popular than others can actually change the way you write your blog.
You may be asking yourself how Clickbank can give you valuable information regarding hot products. Simply put, it does this using a very large database containing information about products. This includes a description of a product as well as statistical information related to how many people are purchasing the said product. This is where the term Gravity comes in. In the world of Clickbank, gravity simply refers to the total number of people (affiliates in online marketing terms) who were able to sell a specific product. Generally speaking, the higher the gravity of a product, the more popular it is among consumers. While gravity is by no means a definitive way of judging popularity, it is still a pretty reliable way of judging the profitability of certain products. You should also look out for products that have a super high gravity rating. If you see a product with this rating, you can rest assured that you are looking at a very popular and profitable product.
If you want to get started using Clickbank for market research, simply click the marketplace link on Clickbank’s homepage. You will immediately see a list of categories that you can use to narrow down your search. Clickbank has data on almost any product you can think of so take your time to search for information relevant to your blog.
Making Sense of the Jungle that is Amazon.com
In addition to the tools and services mentioned earlier, Amazon.com is also a veritable treasure trove of information that can help you create a profitable blog. Amazon is one of the most successful and popular online shopping sites so it should come as no surprise that they can provide you with valuable market research data that you can use to your advantage. By simply searching for a random product on Amazon, you will notice that you will also be provided with date regarding other products other people are interested in. If you search for laptops, for example, you will be able to see what other products people who searched for laptops are also interested in buying. In addition to this, you can also see the products that people often buy along with their laptops.
While you can buy almost anything from Amazon, the site is also a great place to buy books. This includes both e-books as well as printed books. While you may be thinking of ordering the latest limited edition Tolkien Box Set, you may also be interested in the fact that you can also sell your own e-books on Amazon. If you are confident enough about writing for your blog, then writing an e-book shouldn’t sound too far-fetched. In case you want to go down this road, then Amazon.com can certainly help you position your own e-book in the market. Amazon can give you information regarding the profitability of your e-book based on which books are selling and which books remain largely ignored by consumers. For market research, it also pays to remember that the more reviews there are about a certain product, the more popular it is. You should keep an eye out for products that have a lot of positive reviews since this is a solid indication that people are willing to buy the said product.
You should also pay close attention to Amazon’s built in search tool. This tool can also be used to gather market data and it can provide you with valuable information about competition. Search for a particular keyword you are trying to target and see what comes up. From the search results, you can make assumptions about the competition you are facing. Are there low quality products for a very popular keyword? If you think you can do better, then the information that you gather from Amazon can certainly help you make your choice.
If you decide to sell your own ebooks on Amazon, Here are a few things you should look out for.
- The number of ebooks being sold related to your niche.
- The currency of the books available. Check if the current title available were published within the last year or so.
- Check the older books on the list and see if they are still popular among consumers.
- The average length of the ebooks being sold. This will give you a good indication regarding the length of the ebook that you plan to write. If you see that most of the ebooks being sold related to your chosen topic are to long and you do not have the skills nor the patience to write longer ebooks, then it is best to more on to another niche market.