Make Yourself Well Recognised Before Your Customers

You are the business owner but are you recognisable to the patrons you serve? Do people know who you are? Are you hands-on in your business or are you rarely on the premises? Do you offer a unique personal touch that cannot be found elsewhere? Personal connection is important.

People like to feel that their business matters and that they matter when they walk through the door. Cathy and Joe can go anywhere for their Sunday morning coffee and bagel. However, if you are visible in your coffee shop, and are there to greet customers and learn their names then you will set yourself apart for having that extra special touch that makes them want to come back again and again.

Many customers also like comfortable predictability. They like to know what to expect and they like consistency. You need to put yourself in your own business and to show your customers that they make a difference. Don’t hide away in your office because that will not endear anyone to you and will not make your business remarkable in any way. You are the heart of the business to give it the beating heart it deserves.

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