Introduction

Today, people are looking for something that they can actually respond to in place of the usual Ebooks and special reports being provided across the net. Now, more than ever, there is a challenge for the internet marketer to come up with a novel way to entice people into buying a particular product or service.

Certainly, the product which seems to be able to do this is the video product. Video is becoming one of the biggest marketing tools around today. In this E-book, we will look at what you need and how you go about making your own video product for the internet.

There are many reasons as to why the video product is now starting to surpass the written word, and below are just a number of reasons.

1. You will find that people respond better to what they can see and hear, rather than what they can just read.
2. People are more stimulated when they watch something that they will enjoy.
3. It is a great way of conveying information more clearly and demonstrating the product more effective using a video rather than with the written word.
4. Using this method you are able to present the information in a clearer, and certainly more often than not, in a concise manner.
5. These are often viewed as being more professional than their counterparts, such as E-books.

In fact, for many people today, the video product is easily the better option compared to the more conventional options available. But there is one problem that most internet marketers seem to face when using this medium, in that it seems to be a complicated process to actually create one. However, as long as you have the right knowledge on how to proceed, then this should not be the case.  In fact, creating a video product should be as easy as making a cake.

But first of all, we need to take a look at the steps that are essential in order for you to produce a good quality video product.

1. Select a subject. It is best that you choose one with which you are already familiar.
2. Select a particular aspect of the subject that you want to discuss in your video. Remember, it must be both engaging and helpful to all your future customers.
3. Prepare an outline on how you will discuss this part of the subject.
4. Carry out any research you need in order to make sure that you have everything at hand.
5. If you are producing a video on a subject that involves a certain niche, then get yourself a digital camcorder in order to record the appropriate material. You can then decide whether you want to add audio during real-time (when actually filming) or during the editing process.
6. If your video involves online affairs, then you need to get yourself a screen capture program. You can download one from many sites,  such as  camtasia.com.   This allows you to capture your computer screen movements in .avi format. Plus, it allows you to record the audio in real time, or you may prepare a different audio file by using Windows Sound Recorder and then synchronising the two formats later on.

1. You will now need to edit the product using a video editing software program (which we will look at in more detail later on in this book). There are certainly plenty of these software programs available for sale, but Windows XP comes with a movie maker program already.
2. Should you be choosing to offer this product as a download to your customers, you will then need to convert the file into a .wmv format in order to compress its size.
3. However, if you decide to physically deliver this video product to your customers, you will need to burn it on to a CD or DVD and then prepare to ship them.
4. Once all the above stages have been completed, your video production is now ready to be marketed.

In fact, as you can see from the above, there is nothing really complicated about producing your own video product. To be honest, anyone could do it, if they tried. There are plenty of applications around that will help you to achieve your goal of making a good quality video production for the internet.

If you want, you could do the following:-

1. You could add a video component to your sales page in order to increase your response rate.
2. You could offer your customers downloadable video lessons, which will result in a boost in their confidence of your abilities and knowledge on the subject.
3. You can demonstrate what needs to be done with a particular software product that you are offering by producing a series of videos which can be included as part of the package you are offering to your customers.

As you can see, the possibilities of using video products are endless, and the examples shown above are just a few of the great ways for using video products. So if you want to be seen in a more favourable light in the online marketing fields, then consider creating your own video products as soon as you can.