Let’s take a look at how things used to work… You are on your way to the homes of friends or family and find yourself knocking on the door. Who’s There? The outdated marketer attempting to convince you to sign with my business. Won’t you please, please sign up? It’s a dandy opportunity and the advantages are amazing! I simply know you’ll love it and you’d be perfect for it – it’s totally what you need! Please do this favour and take a look at the info on my company. I simply know you’ll agree with me that there’s nothing else like it out there today. Are you ready to get started? Sign here………..please sign here……..
Time To Update
Sound like something you’ve been through? Regrettably and unhappily, we have all been there, haven’t we? Ostracised by neighbours, friends, even the letter carrier runs past the house in order to avoid you answering the door. Dinosaur marketing. That’s what we were instructed. Everybody is a candidate for your business or products. Everybody.
Thank goodness, things have evolved and marketing for your home business has evolved also. No longer is it essential to beat individuals up attempting to convince them to sign up for your opportunity.
Reality is, every opportunity out there is unique and everybody has something special. But how do you pull in the individuals to you that truly want what you have?
Get them to come to you. That’s correct. Get individuals to come to you by branding yourself as somebody exceptional. Somebody who’s well-educated in their field. Somebody who’s seen as a leader.
Somebody they prefer to do business with and not somebody who they would like to hightail it away from when they come along.
We must utilise attraction marketing. We’ve heard the term many times recently (unless you’ve been on a deserted island) but not everybody is quite up to speed on what it is and how it goes.
Essentially, attraction marketing has the following elements:
- Draw in candidates to you
- Build a Relationship with your candidates with your net content
- Pre-sell with your content – Give 1st, Take 2nd
- Constitute trust and place yourself as an authority with branding
This is the fresh prototype when it comes to selling in today’s market. No longer do you have to go after candidates, hoping they’ll join your business or opportunity. It’s constructing a warm market on the web.
The goal is to generate attraction between us and our prospects by supplying value based info. Info that they can utilise in the marketplace. Info that will help them develop their business or their brainpower about home business. It doesn’t matter what you write on, as long as you target your market, supply useful info, and establish a relationship with them by continuing to provide this info on an ongoing foundation.
Provide a free e-book, a free newsletter; anything that will get the candidate returning for more as they begin to see you as a leader in your area.
Individuals start to know who you are and trust is finally built because of that familiarity.
Relationships take time to grow and this is no different. You need to take the time to work on that relationship online as contrary to face-to-face but the outcomes can be amazing.
The Net provides the chance to reach the masses with a touch. Outmoded marketing calls for a lot of legwork (literally) to establish these relationships and there’s no guarantee that these relationships will be individuals who are targeted for your particular market.
With attraction marketing, the key is aiming at the correct audience. Don’t try to pitch your opportunity to somebody who has no interest in beginning their own business.
Uplines would have you trust that everybody is a candidate. But, everybody is a suspect before a prospect. Don’t languish your time with individuals who have no concern. Rather, dive headlong into building permanent relationships with individuals who truly want what you have to provide.