Niche marketing is like taking a journey through an alternate route, or less travelled path only to discover countless gold mines along the way. With each stop, you harvest as much gold as you can carry while continue to explore what lies ahead. You aren’t following the crowd, or elbowing your way through the thick competition, but instead, are able to generate non-stop profits from some of the smaller markets that are often overlooked by the ‘big guns’. The biggest misconception regarding niche marketing is that there is less money in it than with the larger, mainstream markets.
In truth, if you approach to niche marketing the right way, you can actually make MORE money in LESS time than with any of the larger markets because when there’s less competition, it’s far easier to penetrate markets and target your customer base.
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