Don’t Focus On Making Money!

Synopsis

The greatest issue in trying to grow a business is that we’re too busy making income. It’s not a play on words – it’s a severe issue. You’re too busy making income.

This Is Key

The overarching baseball swing and a miss here: We believe that our purpose in business is to earn money when our purpose in business is to construct A BUSINESS that makes money. These 2 things are creations apart, and almost every business I work with is utterly buried in earning money, which will keep them from ever making a lot of it. How come?

Because businesses are in a ceaseless battle to balance 2 things:

The absolutism of the pressing and

The precedence of the crucial

The pressing things in our business come flying at us all day daily, inducing us to be REACTIVE and defensive in just holding the business together as best we can. Among the greatest things that come flying at us daily is the requirement to earn money to cover today’s bills.

We get so used to this force that even when it’s no longer there, and we’re earning enough income to purchase a hot tub on an impulse and go on vacation a couple weeks a year to someplace exotic, we never leave this style of business. We really believe the goal is to earn money. It’s a stalemate and a big reason why most businesses if they ever grow, don’t do so for a very long time.

On the other hand, the crucial things sit in the corner and whisper to us ―I’m truly crucial, but you’re right, attending to me today won’t make you more income today.

Attending to the crucial things requires that we be PROACTIVE, as the crucial things almost never seem pressing. Taking care of the pressing may even bring you riches (money), but taking care of the crucial will bring you Wealth (freedom and the ability to Pick what to do with your time.)

Do you desire Riches that you don’t have time to utilize, or Wealth that lets your business make income while you’re on vacation?

One sample of the crucial: If you quit making money long enough to write down the formulas that you think you’re utilizing, you don’t make more income today by doing that. But you now have something that will save you mega bucks in re-training, discrepant quality of products or services to your customers, stress, crisis management, and on and on. But as we can’t see a way that it will make us income now, we always discover a way to put it off till ―later‖ (psst… later never arrives).

The key is to discover a suitable balance between earning income now (reacting to the pressing), and establishing A BUSINESS that earns income down the road without even being there (proactively attending to the crucial now, not ―later‖!). If you’re centered on the pressing, your business will never grow.

The key is to produce the suitable balance between these 2 so you are able to pay your bills now and ensure you’re producing a business that earns income without you down the road. It’s not as hard as we make it (and it does not take as long, either).

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