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Creating Your Facebook Fan Page

In order to create your Facebook Fan Page, you will need a Facebook account.  Create one at http://www.Facebook.com
If you already have an account, log in to your main page and click on “Create A Page”, or visit http://www.Facebook.com/pages to begin.
The first screen that you’ll see will give you the option of choosing the type of Fan Page you wish to create.  On this page, you’ll see that Facebook categorizes Fan Page in 6 different groups, including

  •   Local Business or Place
  •  Company, Organization or Institution
  •  Brand or Product
  •  Artist, Band or Public Figure
  •  Entertainment
  •  Cause or Community

Depending on what your Fan Page will be about, you want to choose a category that best represents your focus and overall topic.
In my case, I am creating a new Fan Page around my upcoming, www.WhiteLabelReports.com PLR membership program, and so I choose.        

“Brand or Product”.

Note: Sometimes your fan page may very well fit into multiple categories, however, Facebook only allows you to choose one type of Fan Page. Since there are no limits on the number of Fan Pages you can have within your account, just create multiple pages and direct link them to your main one!

You will need to enter a bit more information about your Fan Page before it’s created.  In my example, when choosing the “Brand or Product” category, Facebook asks me to choose a sub-category, a page title and to agree to their terms before moving onto the next step.

When entering a title for your Fan Page, you want to really use this option effectively, by choosing a title that incorporates the keywords you are targeting.
Since Fan Pages tend to rank quickly in the major search engines, choosing appropriate keywords will help you gain better positioning and more exposure.
In my example, since my Fan Page is about a new Private Label Membership site, I chose the title “White Label Reports Private Label”, targeting both the keyword “Private Label”, and my domain/product title, “WhiteLabelReports.com”.

After choosing your page category and title, you will be taken to the main administration area for your Fan Page.  You will now spend time customizing your page to include information about your website or product.

The first thing I do is add an image that represents my product.  Images capture attention and help to demonstrate what your page is about.

Click “Upload Image” from your main Fan Page, choose an image from your computer and upload to your page.  If you don’t have an image that represents your product or website, you can use stock photo from sites like www.Dreamstime.com or www.BigStockPhoto.com

Or, you could hire a graphic designer to create an e-cover that you can use in all of your marketing campaigns, as well as your own website or blog.  I recommend http://www.Minisite911.com or http://www.madetoconvert.com
After uploading your image, Facebook will suggest a series of steps including “Inviting Friends”, “Tell Your Fans”, and “Post Status Updates”.
Before you start advertising your Fan page, however, you should complete the page “profile” which includes a brief description.
Click on “Edit Info” which appears directly underneath the title of your Fan Page as shown below:

You will see all sorts of form fields, including Address, About, Company Overview, Description, Mission Statement, and even an area for you to include a direct link to your website.
When creating my Fan Page, I pay close attention to:
Name – this is the title of your Fan Page and again, you want to incorporate keywords that are relevant to your page theme and will help you attract targeted visitors directly from the search engines.
Address – I skip this, because my business isn’t local. If you are creating a Fan Page around a local business or service, you will want to add your company address and telephone number in the appropriate fields.
About:  Enter in a brief description of what your page is about (just 1 line here). Example:  Private Label Resources, or Dog Training Tips.
Depending on what your Fan Page is about, you might not need all of these profile fields, so just skip the ones that you don’t feel are necessary.  Make sure to include a direct URL in the “Website” field, and a 3-4 line description of what your product, service or website is about within the “Description” box.
Description:  This is where you can outline what your page, website or product is about.  In my example, I use this area to describe my private label membership site, including keywords that will help my Fan Page gain a higher ranking in the search engines for my targeted keywords.
Mission – While most people leave this blank, I take advantage of the opportunity to incorporate a strong message that really connects with my target audience.
In my example, my mission statement includes:  Our mission is to provide exceptional value to our members with our premium private label releases that help our customers build targeted email lists in a variety of profitable markets.
Awards – Leave blank if your website has not received awards.
Products :  Use this space to include product titles or services that you are offering.
Email – This email will be visible to all your fans, so make sure to include an email address that you don’t mind people using!
Phone – Providing a phone number will help to build trust within your market. If you are uncomfortable providing your home or office number, I recommend setting up a toll-free account with http://www.Grasshopper.com  (formerly, GotVMail.com). I’ve been using this service for a number of years and not only is it very easy to use, it’s very affordable. You will have your very own dedicated toll free phone number within a few minutes of creating your account.

Website: Include your website URL here.
Remember to save your changes!
Note: You can return to this area at any time should you want to modify the details, or add more information about your Fan Page.  In addition, you can edit your category from this page, and will be given access to additional sub-categories that weren’t available when first creating your Fan Page.

You should also spend time adding a bit of content to your page so that those landing on your fan page are able to evaluate what you are offering. The key to a successful fan gate is to offer something of significant value that is clearly targeted towards a SPECIFIC audience.
For example, if you are involved in the work at home industry, you could offer those who ‘like’ your fan page with a free list of work at home job opportunities, or a condensed report or guide that helps them find out more about telecommuting jobs and opportunities.
Just make sure that your incentive offer is relevant and is something that your target audience will be interested in!

We’ll start with a single introduction that welcomes visitors to your page, and gives them a bit more information about what your page is about.
To write a post for your Fan Page, click on “ Post Update”.

You will see a few different options on the next page, including the ability to post a status update on your Fan Page wall, add additional Photos, Videos and links.  Begin by clicking on “Link” and adding your website URL.  Facebook will generate a screenshot that includes a thumbnail image of your site, and a brief description.

You can click “edit page” to gain access to additional management tools, such as managing admins, in the event you want to give partners access to admin controls, and more. You can even restrict access to your fan page by country, or age.
One thing that you might want to do is restrict visitors from uploading images and videos, which by default is set to allow this feature. You can edit permission settings from the main settings page at:  https://www.facebook.com/pages/edit

You will also want to set email notifications so that you receive an email whenever someone comments or posts on your Fan Page. If your Fan Page becomes really active, you’ll want to deactivate this feature as you’ll end up receiving a ton of emails! You can access email notifications from the “Your Settings” page as shown below:
Side Note: When your Fan page has at least 25 fans (people who clicked “like” on your page), you will be able to assign a username to your fan page.

Usernames help people find (and remember) your fan page’s URL, and are great marketing tools for future campaigns, such as by including your Fan Page URL on business cards, on your website or blog.
You must get a minimum of 25 ‘likes’ before you are able to access this special feature.


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