Course Description
The idea of personal branding makes some people confuse and uncomfortable. Believe it or not, effective personal branding can differentiate you from other professionals in your field. All you have to do is devote your time and energy into self-branding properly.
This [course_title] course will assist you to build the kind of impression that you want to create and let people screening you as an asset.
This comprehensive course includes everything that takes to build a solid personal reputation. You will learn how to improve your value, strength, personal characteristics, and overall personality. This course works as an ideal guide to encourage you to understand the structure for your personal and professional growth including how to monitor your plan, better your quality, identify your strength and weakness and work towards overcoming the barriers, distinguish the components of the brand, grasp overall concepts and process.
What you’ll learn
- You’ll get to know yourself better (strengths, points to improve, values, personality traits, etc.)
- You will build a genuine personal brand, correctly perceived by those around you and in line with your true self.
- You will learn everything you need to know in order to make a well-done brand communication plan (online and offline).
- Provide a framework for personal and professional growth and development.
- Ensure you project an authentic Personal Brand in your chosen marketplace.
- Become the head marketer for the brand called You.
Requirements
- No prior knowledge is needed.
Who this course is for:
- Students
- Employees
- Managers, all levels
- Freelancers
- Entrepreneurs
- Anyone who wants to build a personal brand or interested in personal development.
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Introduction00:03:00
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Find out What You Will Learn in This Course00:05:00
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Why You Should Build a Personal Brand- Benefits00:05:00
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What is a Brand00:04:00
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What is a Personal Brand- Examples.00:08:00
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Know Yourself to Grow Yourself- Your Character00:06:00
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Know Yourself to Grow Yourself- Your Strenghts00:06:00
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Know Yourself to Grow Yourself- Your Weaknesses00:07:00
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Your Brand Values00:09:00
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Your Brand Essence00:04:00
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Your Brand Personality00:06:00
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Your Brand Vision – The WHY00:05:00
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Define your Target Audience00:09:00
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Define Your ‘Brand Promise’ – the WHAT00:10:00
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Build your Brand Architecture00:03:00
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Follow the 3 Cs of Branding. Try. Fail. Learn. Repeat.00:10:00
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Congratulations, you’re ready!00:02:00
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